Deskripsi pekerjaan Full-time Content Creator HAYAQI
Full-Time Content Creator Role Definition
Department: Marketing
Reports To: Chief Creative Officer (Livy)
Location: Remote, Bali-Based (Requires regular travel within Bali for shoots)
Position: Full-Time (40 hrs/week, Monday–Friday)
Salary: IDR 6,000,000 / month (Negotiable based on experience + AI implementation skill)
About HAYAQI
HAYAQI is an organic, travel-friendly, heritage-craft slow fashion brand built for global nomads,
festival-goers, culture seekers, and travelers. We design and produce high-quality, handcrafted
clothing in small-batch capsule collections, each inspired by a different culture. Our brand lives
at the intersection of ethical sourcing, sustainable practices, community empowerment, and
music/lifestyle culture.
Job Summary
We are seeking a visionary, AI-savvy Content Creator to lead our end-to-end visual
storytelling and build a scalable content engine for HAYAQI.
Unlike traditional content roles that rely on endless manual scrolling, ad-hoc ideation, or
disconnected scripting, you will be a system-first creator. You will leverage generative AI
tools (e.g ChatGPT/Claude, Midjourney/ Nano-Banana, AI voice/scripting prompts,
automation) to streamline ideation, fuse scripts with shot lists, and turn a single shoot into a
multi-platform content system across Instagram, TikTok, and our website.
If you are an amazing visual storyteller, a native of the 2026 social landscape, and someone
who loves using AI as a creative force multiplier, this role is for you.
Key Responsibilities
1. AI-Driven Strategy & System-First Ideation
● Pillar-First Content Bank: Use AI-prompting systems to pre-filter trends and generate a
living, 30-day pillar-balanced content bank before touching the content calendar.
● Trend & Social Landscape Tracking: Monitor social trends, algorithm changes, and
sub-cultures in the slow fashion and travel spaces. Translate these insights directly into
AI prompts to generate high-retention hooks and formats.
● Collaboration with Social Media Manager: Co-craft, pitch, and debrief on campaigns
with the Social Media Manager on a regular basis, evaluating what’s driving engagement
and website traffic.
2. Fused Production & On-Location Shoots
● Fused Scripting + Shot Lists: Use AI templates to generate fused 4-column production
guides (Timestamp, Visual, On-Screen Text, Voiceover) in a single pass so creative
vision never drifts during shoots.
● Bali Shoots & Asset Capture: Conduct self-directed shoots and manage full-day
"Content Sprints" across Bali (scouting locations like minimalist villas, jungle spots, or
artisan workshops and coordinating freelance crew/photographers).
● Footage Mapping: Maintain an organized digital footage library, prompting AI to map
existing B-roll to new scripts before shooting unnecessarily.
3. Post-Production, Repurposing & Asset Delivery
● 1 Concept → 5 Formats Strategy: Execute a systematic repurposing workflow—turning
a single concept or shoot into high-retention Reels, raw TikToks, multi-slide design
Carousels, Story series, and HD Web assets.
● HD & Multi-Crop Deliverables: Deliver high-quality, resized exports (9:16, 4:5, 16:9)
and clean raw B-roll for our website and marketing agency ad accounts.
● Rolling Handoff System: Work within a rolling 3-day-ahead approval system (rather
than delayed weekly batches) to maintain agility and catch creative feedback quickly.
Qualifications
● Language: Must be fluent in both English and Bahasa Indonesia (written and verbal).
● Experience: 2+ years of professional experience in short-form content creation,
videography, and social media production, preferably in slow fashion, lifestyle, or travel.
● AI Tool Proficiency: Strong familiarity with leveraging AI LLMs (e.g. ChatGPT,
Gemini,or Claude) for content structuring, scriptwriting, and workflow automation. Ability
to use or quickly adapt to custom prompt libraries.
● Editing & Creative Tech: High proficiency in mobile and desktop video/photo editing
tools (e.g., CapCut, Premiere Pro, Lightroom, Photoshop, Canva, Figma).
● Storytelling Mastery: Deep understanding of short-form storytelling mechanics—hooks,
pacing, pattern interrupts, and cultural authenticity.
● Location: Must be based in Bali (or willing to relocate) with the ability to travel across
the island for regular shoots.
● Brand Alignment: Genuine passion for slow fashion, handcrafting, travel, and ethical
sustainability.
Bonus Points
● Experience utilizing AI tools for automated social calendar generation, image
generation/enhancement, or caption variants.
● Knowledge of SEO for social platforms (TikTok/Instagram Search Optimization) and
websites.
● Experience working alongside performance marketing agencies or e-commerce teams
(Shopify).
Benefits & Scope
● Salary: 6M IDR per month (negotiable depending on portfolio and AI implementation
capability).
● Growth Trajectory: Opportunity to build and lead the content architecture for an
expanding, mission-driven global fashion brand.
● Flexibility: Remote work setup with structured in-person shoot days across Bali.
● Working Hours: Full-time (40 hours/week, weekdays).
● Contract Term: 2-month probation period, leading to a permanent full-time position
upon successful evaluation.
● Indonesian Mandatory Benefits (Post-Probation):
○ Health Insurance (BPJS Kesehatan)
○ Paid Annual Leave & Sick Leave
○ Religious Holiday Allowance (THR)
