Deskripsi pekerjaan Freelance Performance Marketing Beyound Digital
Jobdesc:
- Plan, set up, and manage paid ad campaigns across Meta Ads (Regular & CPAS), Shopee Ads, and TikTok Ads.
- Execute Meta CPAS strategies integrated directly with marketplace/e-commerce ecosystems.
- Conduct regular A/B testing on ad creatives, copywriting, target audiences, placements, and bidding strategies.
- Monitor and optimize key performance indicators (ROAS, CPA, CPC, CPM, CTR, and Conversion Rate) to maximize budget efficiency.
- Track and evaluate daily, weekly, and monthly campaign metrics.
- Deliver clear data-driven reports with actionable insights and scaling recommendations.
- Coordinate with content and design teams to provide effective creative briefs based on performance trends.
Requirements
- Operates on a freelance contract dan fully remote
- Must remain actively standby and responsive during standard working hours for real-time campaign monitoring, troubleshooting, and team communication.
- Proven track record (1–2+ years) managing Meta Ads (must cover both Regular & CPAS), Shopee Ads, and TikTok Ads.
- Strong familiarity with local e-commerce and marketplace dynamics.
- Hands-on experience with Meta Pixel, Conversion API, CPAS catalog configuration, and advanced audience segmentation.
- Skilled in analytics and performance tracking tools.
- Strong analytical mindset and a results-driven approach.
- Proactive, independent problem-solver with strong communication skills.
