Fashion Social Media Specialist - Part Time

SOCIAL MEDIA SPECIALIST – PART TIME

Cut The Cue

📍 Location: South Jakarta

💼 Employment Type: Part-Time, Work From Office

💰 Salary: IDR 3,500,000 – 4,000,000 gross/month

⏰ Working Hours: 4 hours/day, Monday–Friday

🕘 Working hours can be arranged within 09.00 AM – 06.00 PM

About the Role

Cut The Cue is looking for a Part-Time Social Media Specialist to manage and grow our social media presence, strengthen brand awareness, and develop engaging fashion-focused content.

We are looking for someone who understands fashion, social media trends, visual storytelling, and content performance, and can turn ideas into relevant content for our target audience.

Key Responsibilities

- Manage Cut The Cue's social media platforms, primarily Instagram and TikTok.

- Develop and maintain a weekly and monthly content calendar.

- Plan social media content based on brand campaigns, product launches, fashion trends, and audience interests.

- Develop content ideas including:

- Fashion and styling content

- Product knowledge

- Q&A and educational fashion content

- Trendjacking and relevant social media trends

- Brand awareness content

- Promotional and product-focused content

- Write engaging captions, hooks, hashtags, and social media copy aligned with Cut The Cue's tone of voice.

- Coordinate with Graphic Designer, Content Creator, Merchandiser, and Marketing Team for content production.

- Assist in directing photo and video content to ensure consistency with the brand's visual direction.

- Schedule and publish content according to the agreed posting calendar.

- Monitor comments, messages, audience responses, and engagement.

- Identify relevant fashion and social media trends that can be adapted for the Cut The Cue brand.

- Monitor competitors and other relevant fashion brands.

- Review social media performance and prepare regular reports.

- Analyze metrics such as reach, engagement, views, follower growth, saves, shares, and content performance.

- Provide recommendations on which content formats and topics should be continued, improved, or stopped.

Requirements

- Minimum 1 year of experience in Social Media, Content, Digital Marketing, or a related role is preferred.

- Strong interest in fashion, lifestyle, branding, and social media trends.

- Familiar with Instagram and TikTok content formats and current platform trends.

- Able to create strong content concepts, captions, and hooks.

- Good understanding of branding and visual consistency.

- Basic understanding of social media analytics and performance metrics.

- Familiarity with Meta Business Suite, TikTok, Canva, CapCut, or similar tools is an advantage.

- Able to communicate and coordinate effectively with creative teams.

- Creative, organized, proactive, and able to meet deadlines.

- Comfortable working in a fast-moving fashion environment.

- Willing to work from the office in South Jakarta.

Working Arrangement

- Monday–Friday

- 4 working hours per day

- Working hours can be arranged within 09.00 AM–06.00 PM, subject to agreement with the Company.

- Work From Office

- Location: South Jakarta

- Salary: IDR 3,500,000–4,000,000 gross/month, depending on experience and capabilities.