Deskripsi pekerjaan Product Marketing Specialist PT. Allvamed Nuvacon Adigana
Position Summary
The Product Marketing Specialist supports the Commercial Strategy function by translating orthopedic product value into clear positioning, value proposition, GTM messaging, and commercial narrative. This role creates the product message that can be used by Sales Enablement, KOL/Event, Sales Execution, and Management.
Key Responsibilities
- Develop product positioning and value proposition for priority orthopedic products.
- Translate technical product information and clinical logic into clear commercial messaging.
- Prepare GTM messaging briefs for new product launches and priority product campaigns.
- Build product story, target-user narrative, use-case narrative, differentiator messaging, and competitor messaging.
- Support Product Commercial Sheet content by contributing indication, target user, key message, product value, and use-case narrative.
- Collaborate with Product / Clinical Content team to ensure messaging is aligned with technical dossier and available evidence.
- Provide messaging input for Sales Enablement materials, while Sales Enablement remains the owner of RM tools, training kits, objection scripts, and certification process.
- Support Commercial Strategy Lead in launch communication and campaign messaging.
Key Deliverables
- Product Positioning Document
- Value Proposition Sheet- GTM Messaging Brief
- Product Launch Messaging Pack- Commercial Narrative per Product
- Product Comparison Messaging- Doctor-facing Product Story
- Input for Product Commercial Sheet- Messaging Input for Sales Enablement Materials
Qualifications & Preferred Profile
- Bachelor degree in Marketing, Business, Communication, Pharmacy, Biomedical Science, Medical-related field, or related discipline.
- 2-5 years of experience in product marketing, healthcare marketing, medical device, pharma, B2B marketing, brand/product communication, or related fields.
- Strong writing, storytelling, presentation, and messaging capability.
- Able to translate technical information into simple, credible, and commercially useful messages.
- Understands basic segmentation, targeting, positioning, and go-to-market thinking.
- Experience in medical device, healthcare, pharma, orthopedic, or technical B2B product marketing is a strong plus.
- Not a pure designer-only or social-media-only profile; this role requires commercial thinking and product messaging capability.
- Comfortable working with Product, Commercial Strategy, Sales Enablement, KOL/Event, and Sales teams.
- Good communication skills in Bahasa Indonesia and English.
