Event Specialist

PT Genco Nusantara Group is looking for a highly creative and execution-driven Event Specialist to support and execute our offline brand activation and engagement initiatives. This role will be responsible for assisting in planning, coordinating, and executing offline marketing events, brand activations, and promotional campaigns to increase brand visibility and customer engagement.

KEY RESPONSIBILITIES:

• Support the development and execution of offline event plans aligned with marketing objectives (user growth, merchant activation, and brand exposure)
• Assist in end-to-end event execution, including concept preparation, budgeting support, timeline coordination, and on-site operations
• Coordinate with vendors, partners, and internal teams to ensure smooth event implementation
• Support merchant partnership events such as product launches, collaborations, roadshows, and cashback activations
• Handle on-site event operations and assist in supervising event crews during roadshows, exhibitions, or pop-up activations
• Ensure brand guidelines and messaging are consistently applied across all offline activities
• Collect event data, assist in post-event reporting, and provide insights for improvement
• Collaborate with the digital marketing team to support offline event amplification through social media and influencer activities

QUALIFICATIONS:

• Minimum 1–3 years of experience in event execution, brand activation, or offline marketing
• Good proficiency in English (written and spoken)
• Strong coordination, communication, and basic budgeting skills
• Detail-oriented, proactive, and able to execute tasks independently.
• Able to manage multiple tasks and work under tight timelines.