Deskripsi pekerjaan Email Marketing Manager Barmoro Cargo Management
We are looking for a creative, analytical, and results-driven Digital Marketing Specialist to develop and execute digital marketing strategies that strengthen the company's brand presence, expand its domestic and international market reach, and generate qualified B2B leads.
The successful candidate will be responsible for managing the company's digital presence, including social media platforms, website optimization, SEO, digital advertising, and content development to support business growth in agricultural commodities trading and logistics services.
Key Responsibilities
1. Digital Marketing Strategy
- Develop and implement comprehensive digital marketing strategies aligned with company objectives.
- Strengthen the company's brand positioning in domestic and international markets.
- Conduct market research, competitor analysis, and identify new digital marketing opportunities.
- Develop marketing strategies targeting international buyers, importers, distributors, and manufacturers.
2. Social Media Management
- Manage company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
- Develop monthly content calendars and marketing campaigns.
- Create engaging and professional content related to company products, production processes, facilities, export activities, and logistics services.
- Prepare promotional materials, graphic designs, short videos, and company updates.
- Monitor social media performance and engagement.
3. Website Management & SEO
- Maintain and regularly update the company's official website.
- Implement SEO strategies to improve organic search rankings and website visibility.
- Develop SEO-friendly articles and website content related to agricultural commodities, international trading, and logistics.
- Ensure product information and company profiles are accurate and professionally presented.
4. Digital Advertising & Lead Generation
- Plan, execute, and manage digital advertising campaigns through Google Ads, LinkedIn Ads, and other relevant platforms.
- Conduct keyword research and audience targeting.
- Generate qualified B2B leads from international importers, distributors, manufacturers, and potential buyers.
- Monitor advertising budgets and campaign effectiveness.
5. Performance Analysis & Reporting
- Analyze website traffic, social media engagement, lead generation, conversion rates, and advertising performance.
- Prepare weekly and monthly digital marketing reports.
- Evaluate campaign performance and recommend improvements.
Qualifications & Requirements :
- English language advanced (mailing, speaking)
- Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
- Minimum 2–3 years of experience in digital marketing.
- Strong understanding of B2B marketing and lead generation strategies.
- Proficient in SEO, Google Analytics, Google Ads, and social media management.
- Skilled in Canva, Adobe Creative Suite, or other graphic design and video editing tools.
- Excellent copywriting skills in both English and Indonesian.
- Strong analytical, communication, and organizational skills.
- Creative, proactive, detail-oriented, and target-driven.
Key Performance Indicators (KPIs)
- Number of qualified leads generated through digital channels.
- Website traffic growth and SEO performance.
- Social media engagement
- Number of potential buyer inquiries generated.
- Number of PO received
- Digital advertising cost efficiency (Cost per Lead).
- Content quality and publishing consistency.
- Achievement of monthly digital marketing targets.
