Deskripsi pekerjaan Ecommerce specialist PREPARE
Job Description
- We are looking for a dynamic and detail-oriented E-commerce & Digital Marketing Specialist to manage and grow our online presence across various platforms. This role is responsible for driving brand visibility, increasing traffic, and achieving sales targets through strategic content creation, campaign management, and performance optimization.
Key Responsibilities:
- Manage and oversee company accounts across e-commerce platforms (Tokopedia, Shopee, Lazada, Blibli) and digital channels.
- Plan, execute, and optimize digital marketing campaigns, including paid ads
- Create and update digital content (banners, listings, captions, visuals, videos, blog posts) that aligns with brand identity.
- Monitor industry trends, competitors, and popular content creators to identify growth opportunities.
- Conduct regular analysis and reporting (weekly/monthly) on campaign performance, traffic, and sales.
- Build strong relationships with partners, influencers, and communities to expand brand exposure.
- Collaborate with internal teams to implement SEO/SEM strategies and support digital initiatives.
- Ensure timely execution of marketing activities in line with sales calendars and business priorities.
Job Requirements
- Minimum of a High School Diploma (SMU/SMK) in Communication, Marketing, Sales, or related field; Bachelor’s degree preferred.
- At least 1 years of relevant experience in e-commerce or digital marketing.
- Strong knowledge of e-commerce operations and platform management (Tokopedia, Shopee, Lazada, Blibli).
- Proven ability to manage and optimize advertising budgets across e-commerce and social media platforms.
- Hands-on experience in social media management (Facebook, Instagram, TikTok, etc.).
- Excellent communication and copywriting skills in both written and visual formats.
- Proficiency in digital marketing tools and analytics.
- Basic knowledge of SEO/SEM practices.
- Strong analytical skills with the ability to evaluate campaign effectiveness.
- Creative, detail-oriented, and passionate about social media and digital platforms.
