Deskripsi pekerjaan E-commerce Specialist (Livestream) Happyfit Indonesia
Responsibilities:
- Develop and execute growth strategies to increase GMV, revenue, and customer acquisition across e-commerce platforms (e.g. Tokopedia, Shopee, Lazada, Blibli, Zalora, website).
- Analyze marketplace performance, sales funnel, and customer behavior to identify growth opportunities.
- Plan, manage, and optimize promotional activities such as campaigns, flash sales, vouchers, and bundling strategies.
- Collaborate with cross-functional teams to drive sustainable growth initiatives.
- Monitor and evaluate campaign performance, conversion rates, traffic, and ROI using data-driven insights.
- Manage pricing, assortment, and stock strategy in coordination with internal stakeholders and marketplace partners.
- Conduct competitor analysis and market trend research to maintain competitiveness.
- Work closely with Key Account / Relationship Managers to maximize platform exposure and performance.
- Prepare regular performance reports and actionable recommendations for management.
Requirements:
- Bachelor’s degree in Marketing, Business, Management, or a related field.
- 1–3 years of experience in e-commerce, growth strategy, digital marketing, or marketplace management.
- Strong understanding of e-commerce platforms, seller centers, and performance metrics (GMV, CVR, AOV, traffic).
- Proven experience in managing campaigns, vouchers, promotions, and sales programs.
- Highly analytical, data-driven, and comfortable working with numbers and performance dashboards.
- Excellent problem-solving and strategic thinking skills.
- Strong communication and stakeholder management abilities.
- Proactive, adaptable, and results-oriented mindset.
- Advanced Excel / Google Sheets skills; experience with analytics tools is a plus.
- Comfortable working in a fast-paced and highly dynamic environment with demanding e-commerce operational hours, especially during campaign periods that may require extended monitoring (including evenings or weekends).
