Deskripsi pekerjaan E-Commerce Specialist Lead Perfect Nutrition (PN1)
About the Company
PN1 is a startup company focused on providing high-quality health supplements to support a healthy lifestyle. Although we are still in the early stages of our journey, we have a clear vision to grow and thrive in the health industry, building a reputation as a trusted company for our customers.
Key Responsibilities:
- E-Commerce Campaign Management
- Plan and execute major PN1 campaigns across e-commerce platforms (Tokopedia, Shopee, TikTok Shop, etc.), from ideation and budgeting to post-campaign evaluation.
- Collaborate with Branding, Digital Marketing, and Operations teams to ensure consistent messaging and product availability throughout campaigns.
- Analyze campaign performance (GMV, conversion rate, CTR, ROI, etc.) and develop optimization strategies for future initiatives.
- Develop monthly and annual campaign calendars aligned with platform promotion schedules and key commercial moments (e.g., Harbolnas, Payday, Ramadan).
- Coordinate with marketplace PICs to secure promotional slots, vouchers, and campaign support.
- Live Commerce (Performance & Optimization)
- Manage end-to-end Live Commerce activities for PN1, including scheduling, host coordination, scripting, and content strategy.
- Monitor daily live performance (viewers, add-to-cart, conversion, revenue) and optimize GMV efficiency and cost per order.
- Train hosts and collaborate with the Creative team to deliver engaging and persuasive live sessions.
- Analyze live and affiliate data to define content strategies and drive continuous performance improvement.
- Affiliate Management & Leadership
- Lead and manage the Affiliate Specialist team while overseeing affiliate programs end-to-end.
- Develop and optimize affiliate strategies to drive sales performance (GMV, conversion, ROI).
- Build and maintain strong relationships with affiliators and identify new collaboration opportunities.
Qualifications:
- Bachelor’s degree in Marketing, Business Management, Communications, or Information Technology.
- 3 years of experience in e-commerce and 1 year of experience as a team leader
- Experience managing e-commerce platforms such as TikTok Shop, Shopee, Tokopedia, Lazada, and others.
- Strong public speaking skills.
- Ability to monitor and evaluate e-commerce campaign performance.
- Skilled in planning and executing marketing campaigns that drive sales and conversions.
- Capable of creating attractive promotions and discounts while understanding consumer behavior in the e-commerce context.
- Creative in designing strategies to boost sales and attract new customers.
- Understanding of the importance of user experience (UX) to enhance user interaction on e-commerce platforms.
