Deskripsi pekerjaan E-Commerce Specialist (Cosmetics) Five Point
E-Commerce Specialist
Job Description
- Manage the daily operations of the company's e-commerce platforms and marketplaces, including TikTok Shop, Shopee, Tokopedia, Lazada, and other online sales channels.
- Optimize product listings through marketplace SEO by creating effective product titles, descriptions, keywords, categories, and product attributes to improve search visibility and conversion rates.
- Plan, execute, and monitor promotional campaigns, including Flash Sales, Vouchers, Bundling Programs, Free Shipping, and official marketplace campaigns.
- Manage product catalogs, pricing, stock availability, product variations, and ensure all product information is accurate and up to date.
- Monitor and analyze daily, weekly, and monthly sales performance, providing reports and recommendations to improve store performance.
- Conduct competitor analysis, monitor market trends, and identify opportunities to increase sales and market share.
- Analyze product performance, including best-selling products, slow-moving items, out-of-stock products, and recommend strategies for inventory optimization.
- Recommend products for promotional campaigns based on sales performance, market demand, and business objectives.
- Manage and evaluate marketplace advertising campaigns, monitor advertising performance, and optimize Return on Ad Spend (ROAS) and conversion rates.
- Collaborate closely with the Marketing, Content, Live Streaming, and Warehouse teams to ensure effective campaign execution and maximize sales performance.
- Coordinate with the Warehouse team to ensure all customer orders are processed, packed, and shipped according to the company's Service Level Agreement (SLA).
- Resolve marketplace operational issues, including store violations, product restrictions, delayed shipments, customer complaints, and platform compliance matters.
- Maintain excellent store performance by monitoring store ratings, customer reviews, response rates, and overall customer satisfaction.
- Identify opportunities to participate in official marketplace campaigns and promotional events that can increase traffic and sales.
- Develop, implement, and continuously improve Standard Operating Procedures (SOPs) related to marketplace operations.
- Propose strategies for new product launches, promotional activities, and business growth based on data analysis and market trends.
- Prepare regular reports and presentations on marketplace performance, sales results, and business insights for management.
Qualifications
- Bachelor's degree (S1) in Business Administration, Marketing, E-Commerce, Management, Digital Business, or a related field.
- Minimum 1–2 years of experience in marketplace or e-commerce operations (fresh graduates with relevant internship or marketplace experience are welcome to apply).
- Strong understanding of major e-commerce platforms such as TikTok Shop, Shopee, Tokopedia, Lazada, and other online marketplaces.
- Experienced in marketplace SEO optimization, product listing management, and catalog maintenance.
- Knowledge of marketplace promotional tools, advertising platforms, and campaign management.
- Strong analytical skills with the ability to interpret sales data, customer behavior, and marketplace performance metrics to support business decisions.
- Proficient in Microsoft Excel (including Pivot Tables, VLOOKUP/XLOOKUP, and basic data analysis); experience with Google Sheets is an advantage.
- Familiar with marketplace analytics dashboards and advertising performance metrics such as CTR, Conversion Rate, ROAS, and GMV.
- Excellent organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively across Marketing, Warehouse, Customer Service, Sales, and other cross-functional teams.
- Detail-oriented, proactive, results-driven, and able to work in a fast-paced environment.
- Good problem-solving skills and the ability to handle marketplace operational issues independently.
- Able to communicate in English, both written and spoken.
- Willing to learn new marketplace features, digital commerce trends, and evolving e-commerce technologies.
