Deskripsi pekerjaan E-commerce Manager Sinbad
Key Responsibilities
- Platform Strategy & Growth
Define and execute platform‑specific strategies for TikTok Shop, TikTok GO, Tokopedia, and Shopee Mall.
Prioritize assortment, pricing, promotions, and content mix per platform to maximize revenue and margin.
- Full‑Funnel Campaign Management
Plan and run acquisition campaigns (paid & organic), conversion optimization, and retention programs (vouchers, bundles, loyalty).
Coordinate creatives, copy, and product feeds to align with platform algorithms and seasonal peaks.
- Live Commerce & Live Shop Sessions
Own the end‑to‑end live commerce program: concept, host selection/training, scripts, product selection, offers, and technical setup.
Manage live session calendar, KPIs, rehearsals, and post‑live follow‑ups (replays, clips, UGC).
- Catalog & Operations
Maintain accurate product listings, inventory sync, pricing, and promotions across platforms.
Work with supply chain and fulfillment teams to ensure SLAs, stock replenishment, and returns handling.
- Performance Measurement & Optimization
Track and analyze funnel metrics (impressions, CTR, conversion rate, AOV, CAC, ROAS, LTV).
Run A/B tests on creatives, titles, thumbnails, and offers; implement learnings rapidly.
- Partnerships & Platform Relations
Manage relationships with platform account managers; negotiate promotional placements and participate in platform programs.
- Cross‑Functional Collaboration
Coordinate with Marketing, Creative, Product, Customer Service, and Finance to align campaigns, budgets, and customer experience.
- Compliance & Brand Safeguards
Ensure all listings, promotions, and live content comply with platform policies and protect brand integrity.
Required Qualifications
- Experience: 3–5+ years managing ecommerce on third‑party marketplaces or live commerce platforms; demonstrable results on at least two of the named platforms.
- Education: Bachelor’s degree in Marketing, Business, E‑commerce, or related field (or equivalent experience).
- Technical Skills: Comfortable with marketplace seller consoles, analytics dashboards, basic Excel/Google Sheets, and familiarity with feed management tools.
- Language: Fluent in Indonesian; strong written and verbal communication skills for copy and live hosting coordination.
- Other: Proven track record running live commerce sessions or coordinating hosts/creatives for live shopping
