Direktur of Digital Marketing (BOD)

Deskripsi pekerjaan

Bithour Production is the #3 fastest-growing advertising agency and production house based in Jakarta.

We help brands build high-impact brand narratives that drive real business outcomes, through TV Commercials, Viral Campaigns, Company Profiles, AI-powered Content, Social Media, and Performance-led Creative Distribution. With more than 50 Creative Directors, we transform brand strategies into high-performing creative executions, including our proprietary growth-driven campaign system (internally known as Brand Orgasm).

Responsibilities:

• Generate qualified traffic, leads, and business opportunities for the agency

• Plan and execute performance-driven digital campaigns, especially on:

• TikTok Ads (conversion, GMV-driven, affiliate-based)

• Meta Ads (Facebook & Instagram)

• Google Ads (search & display)

• Understand and optimize GMV, ROAS, CPA, and funnel performance, especially for TikTok Shop & social commerce

• Develop and execute Brand Orgasm–style campaigns (viral narrative + performance distribution)

• Manage and collaborate with freelancers, creators, KOLs, affiliates, and third parties

• Conduct market, brand, and competitor research (market share, audience behavior, trend mapping)

• Build strategic campaign frameworks that align narrative, content, and media distribution

• Create and oversee content strategy for social media (organic & paid)

• Write and refine copy for ads, emails, proposals, pitch decks, websites, and landing pages

• Build and manage partnerships (media, affiliates, platforms, communities)

• Ensure KPIs (GMV, ROAS, reach, engagement, leads) are achieved on time and effectively

• Actively participate as a content creator / brand voice when needed (camera confidence is a plus)

• Pitch strategies and campaigns to clients through clear, convincing presentations

• Prepare and manage MoU and commercial agreements for partners and clients

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Candidate Requirements and Skills:

• Minimum 3+ years experience as a marketing, brand, product, or performance strategist

• Proven experience running integrated marketing campaigns with measurable business impact

• Strong understanding of TikTok ecosystem, including:

• TikTok Ads Manager

• GMV optimization

• Affiliate & creator-driven sales models

• Solid knowledge of campaign analytics & performance measurement

• (ROAS, CPA, CTR, GMV, retention, scaling logic)

• Understanding of AI-driven growth tools, such as:

• AI SEO & content optimization

• AI-assisted content production & ideation

• Strong ability to translate brand narratives into performance-driven content

• A strategic problem solver with the ability to think both creatively and commercially

• Comfortable working with content creators, KOLs, and affiliates

• Proficient in English (written & verbal)

• Creative, high-initiative, and execution-oriented

• Strong critical thinking with research-based decision making

• Understands basic design & content production principles

• High negotiation and communication skills

• Strong digital marketing foundation (paid, organic, and hybrid models)

• Well-connected within the marketing, creator, or startup ecosystem

• Based in Jakarta

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Why Bithour

At Bithour, we believe that strong inputs create unstoppable outputs.

We invest heavily in our people—training, tools, exposure, and real responsibility—so growth happens naturally. This role is not for someone who wants to “just manage campaigns.”

It’s for someone who wants to build narratives that move culture and numbers at the same time.

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Equal Opportunity Statement

The Bithour Company is an Equal Opportunity Employer. We are committed to building a diverse, inclusive team where different perspectives, identities, and experiences are valued and respected.