Deskripsi pekerjaan Director of Marketing Myooz
Myooz is an independent branding and marketing agency dedicated to solving problems through creativity and technology. We are a collective of creators, dreamers, and achievers from around the world who believe in turning products and services into meaningful experiences that resonate with audiences. At Myooz, we value bold thinking, innovation, and a fast-paced environment where big ideas come to life. As we continue to grow and expand our influence, we are seeking a dynamic and experienced professional to join our team. This role offers the opportunity to shape the future of our brand and lead impactful digital strategies that drive real results.
Performance Marketing Specialist
This role is for a performance marketer who understands that paid media is not about running ads, but about building systems that convert attention into revenue. You will own the full paid media lifecycle across Meta, Google, LinkedIn, and TikTok, from strategy and funnel design to execution, optimization, and scaling. You are expected to manage five-figure monthly budgets, structure multi-platform funnels, and make decisions based on data, not assumptions.
This is not a generalist marketing role. It is a specialist position for someone who understands platforms deeply, thinks in frameworks, and operates with accountability for results.
What You Will Own
1. Campaign Strategy & Execution:
2. Creative Direction & Testing
3. Budget Ownership & Optimization
4. Tracking, Analytics & Reporting
5. Continuous Improvement
Required Experience & Skills
- Proven experience managing paid media across Meta, Google, LinkedIn, and or TikTok.
- Strong understanding of funnel logic, campaign structure, and audience targeting.
- Demonstrated experience managing monthly ad budgets from USD 1,000 to USD 10,000 or more.
- Advanced understanding of performance metrics including ROAS, CPA, CPL, CAC, and LTV.
- Hands-on experience with structured A/B testing and creative optimization.
- Strong working knowledge of GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience across eCommerce, lead generation, and B2B performance funnels.
- High proficiency in Excel or Google Sheets and reporting tools such as Looker or Data Studio.
- Full professional fluency in English, written and spoken.
Role Overview
The Director of Marketing leads the agency’s marketing function across strategy, client growth, campaign performance, brand visibility, and new business opportunities.
The role sits between strategy, creative, media, digital, and commercial teams, ensuring that marketing activity is not only creatively strong but commercially effective. The Director of Marketing is responsible for setting the strategic direction, translating business objectives into actionable marketing plans, overseeing execution, and ensuring measurable results across client accounts and the agency’s own brand.
This is a senior leadership role requiring strong strategic thinking, commercial awareness, digital marketing expertise, client management, and the ability to lead multidisciplinary teams.
Required Experience
- 7+ years of experience across marketing, advertising, digital, brand, or related disciplines.
- Previous senior marketing leadership experience within an agency, consultancy, brand, or high-growth business.
- Strong understanding of both brand marketing and performance marketing.
- Proven experience developing integrated marketing strategies.
- Strong knowledge of Meta Ads, Google Ads, social media, SEO, SEM, CRM, content, analytics, and digital customer journeys.
- Experience managing significant client relationships and presenting to senior stakeholders.
- Strong commercial understanding and ability to connect marketing decisions to revenue and business performance.
- Experience leading multidisciplinary marketing teams.
- Strong analytical and strategic problem-solving capabilities.
- Excellent written, verbal, presentation, and communication skills.
