Digital Strategy Lead

Winged Savior Foundation is a non-profit organization dedicated to empowering underprivileged children through education, child sponsorship, and community development programs. We are looking for a passionate and strategic Digital Strategic Lead to strengthen our brand awareness, storytelling, and public engagement.

As a Digital Strategic Lead, you will be responsible for developing and executing the digital strategy of Winged Savior Foundation through the management of social media, website, SEO, analytics, and digital campaigns to increase brand awareness, engagement, website traffic, while supporting fundraising initiatives and the overall growth of the Foundation.

KEY RESPONSIBILITIES:

1. Digital Strategy

• Develop and implement the Foundation's overall digital strategy.
• Define targets, KPIs, and success indicators for all digital channels.
• Develop digital growth strategies to increase brand awareness, engagement, and donor acquisition.
• Ensure all digital strategies are aligned with the Foundation's branding, campaign, and fundraising strategies.
  

2. Social Media Strategy

• Develop strategies for all social media platforms.
• Oversee content calendar planning and publishing schedules.
• Ensure the quality of content, captions, and consistency of messaging and brand identity across all platforms.
• Analyze social media trends and optimize strategies based on data and performance.

3. Website

• Develop strategies for website management and continuous improvement.
• Optimize website user experience and donation journey.
• Coordinate with the Website Developer on feature development, maintenance, and website performance improvements.
• Ensure the website supports the Foundation's branding, fundraising, and program objectives.

4. SEO

• Develop and implement SEO strategies.
• Define keyword strategies to improve website visibility.
• Optimize website structure and content to improve search engine discoverability.
• Monitor SEO performance and provide regular recommendations for improvement

5. Analytics & Performance

• Analyze the performance of social media platforms and the website.
• Prepare regular digital performance reports, including insights and recommendations.
• Provide data-driven recommendations to improve the effectiveness of digital strategies.

6. KOL & Influencer Partnerships

• Develop strategies for collaborations with Key Opinion Leaders (KOLs), influencers, and content creators.
• Identify, evaluate, and manage partnerships that align with the Foundation's campaign objectives.
• Prepare creative briefs and oversee the execution of campaigns with KOLs and influencers.
• Evaluate collaboration performance based on established targets and KPIs.
• Build and maintain long-term relationships with KOLs and influencers.

REQUIREMENTS:

• Bachelor's degree in Digital Marketing, Communications, Business, or a related field.
• Minimum 4 years of experience in Digital Marketing, Digital Strategy, Growth Marketing, or related roles, with at least 2 years in a leadership position.
• Strong understanding of social media strategy, content distribution, website management, SEO, and digital analytics.
• Experienced in using digital analytics tools such as Google Analytics, Meta Business Suite, Google Search Console, and other reporting platforms.
• Knowledge of website CMS (e.g. WordPress) and basic understanding of website optimization.
• Excellent copywriting and storytelling skills in Bahasa Indonesia and English.
• Experience in planning and managing digital campaigns and KOL/Influencer collaborations.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent project management and cross-functional coordination skills.
• Strong communication and presentation skills.
• Passionate about education, social impact, and nonprofit initiatives is an advantage.