Deskripsi pekerjaan Digital Strategist PT Anugrah Media Karyatama
Qualifications:
- Bachelor’s degree in Communication, Marketing, Business, or related field.
- 1–3 years of experience in a digital agency or brand as a strategist, planner, or digital marketer.
- End-to-end understanding of the digital ecosystem: media buying, content,website, analytics.
- Strong analytical and strategic thinking skills.
- Deep understanding of customer journeys, funnels, and digital behavior.
- Proficient with tools such as Google Analytics, Meta Ads Library, SimilarWeb,SEMrush, etc.
- Experience in preparing and delivering strategic presentations to clients.
- Ability to write briefs and communicate ideas clearly to internal teams.
- Up to date with digital trends (AI, eCommerce, video content, SEO, etc.).
- Familiarity with AI tools (ChatGPT) to improve efficiency.
- Experience in creating omnichannel strategies (offline + digital).
Job scope:
- Develop integrated digital strategies (paid, owned, earned media) based on client objectives.
- Create campaign frameworks, funnels, and digital customer journeys.
- Translate client briefs into clear, actionable strategic directions.
- Create and finalize deck presentation material and deliver to client.
- Set up digital marketing campaign effective KPI & budget.
- Gather and analyze data from various sources (Google Analytics, sociallistening, market research).
- Build audience personas, identify pain points, and uncover behavioral insights.
- Recommend the most effective channels (Meta, TikTok, Google, KOL, SEO,email, etc.).
- Advise on content distribution plans and optimal media mix strategies.
- Write strategic briefs for content or creative teams based on insights.
- Ensure creative executions align with strategy and target audience.
- Work cross-functionally with media, content, creative, web/dev, and datateams.
- Act as a strategic partner to both internal teams and clients in decision-making.
- Analyze campaign results and recommend strategic optimizations.
- Contribute to reporting frameworks and help translate data into meaningful stories for clients.
