Digital Strategist

Qualifications:

• Bachelor’s degree in Communication, Marketing, Business, or related field.

• 1–3 years of experience in a digital agency or brand as a strategist, planner, or digital marketer.

• End-to-end understanding of the digital ecosystem: media buying, content,website, analytics.

• Strong analytical and strategic thinking skills.

• Deep understanding of customer journeys, funnels, and digital behavior.

• Proficient with tools such as Google Analytics, Meta Ads Library, SimilarWeb,SEMrush, etc.

• Experience in preparing and delivering strategic presentations to clients.

• Ability to write briefs and communicate ideas clearly to internal teams.

• Up to date with digital trends (AI, eCommerce, video content, SEO, etc.).

• Familiarity with AI tools (ChatGPT) to improve efficiency.

• Experience in creating omnichannel strategies (offline + digital).

Job Scope:

• Develop integrated digital strategies (paid, owned, earned media) based on client objectives.

• Create campaign frameworks, funnels, and digital customer journeys.

• Translate client briefs into clear, actionable strategic directions.

• Create and finalize deck presentation material and deliver to client.

• Set up digital marketing campaign effective KPI & budget.

• Gather and analyze data from various sources (Google Analytics, social listening, market research).

• Build audience personas, identify pain points, and uncover behavioral insights.

• Recommend the most effective channels (Meta, TikTok, Google, KOL, SEO, email, etc.).

• Advise on content distribution plans and optimal media mix strategies.

• Write strategic briefs for content or creative teams based on insights.

• Ensure creative executions align with strategy and target audience.

• Work cross-functionally with media, content, creative, web/dev, and data teams.

• Act as a strategic partner to both internal teams and clients in decision-making.

• Analyze campaign results and recommend strategic optimizations.

• Contribute to report frameworks and help translate data into meaningful stories for clients.