Digital Performance Marketing Manager
IDR18.000.000 - 25.000.000/Bulan
Marketing
Penuh Waktu · Kerja di kantor
5 - 10 tahun pengalaman
Tayang 16 hari yang laluDiperbarui 16 hari yang lalu
Persyaratan
Kerja di kantor
5 - 10 tahun pengalaman
Minimal Sarjana (S1)
Loker ini dikelola oleh
Recruitment WSE
Online 27 menit yang lalu
Skills
Deskripsi pekerjaan Digital Performance Marketing Manager Wall Street English
Join Us in Shaping the Future of Education in Indonesia!
Wall Street English is a global leader in English language education, and in Indonesia, we're proud to partner exclusively with Gentem Indonesia Lifelong Learning Group (GILL).
GILL is dedicated to delivering exceptional learning experiences that inspire lifelong learning - a key driver of personal and professional success. Its mission is to enhance Indonesia’s global competitiveness by blending world-class content with local expertise to create effective hybrid learning solutions. Beyond Wall Street English Indonesia and Curiookids Indonesia, GILL also offers study abroad consulting through INDIES and professional skills training via ProSkills.
We’re seeking a dynamic and driven Digital Performance Marketing Manager to join our team and lead our mission of nurturing lifelong learners across Indonesia. As Digital Performance Marketing Manager, you will be responsible for the end to end digital funnel from lead to transaction. This person is expected to not only plan digital strategy but also be able to understand and run the technical portions.
This role will require not only understanding of the paid marketing but also organic marketing such as SEO and website.
This is your chance to be part of a forward-thinking organization dedicated to shaping the future of education in Indonesia through innovative partnerships and cutting-edge in-house brands.
What You Will Be Doing
- Plan digital marketing campaigns, including web, SEO/SEM, email, paid social media, and display advertising aligned with an overall corporate marketing plan.
- Operate digital marketing campaigns which will include channels from Google (SEM, Display, YouTube), Meta, etc.
- Analyse digital funnel and data by using Google Analytic, Hubspot, Adwords, Meta and other dashboards.
- Lead and drive inbound content marketing campaigns using blogs, measuring and reporting on the performance of all digital marketing campaigns.
- Manage company websites from UI to UX..
- To ensure the company portfolio of products, services, and its brand is represented in line with corporate standards.
- To plan and manage budgets against the company’s activities while ensuring that all activities are carried out cost effectively, efficiently and within budget.
- Demonstrate ability to work successfully in a team-oriented environment and quickly adapt to the company culture with high level of flexibility, reliability and responsibility.
- To work with the relevant management teams in the development of specific project and content brands. Provide accurate and timely reporting of performance and budget.
- Strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.
- Brainstorm new and creative growth strategies as well as develop innovative ideas to bring channels to life and ensure balance between quality and quantity of leads generated is maintained.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to maintain landing pages and optimise user experience.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimise user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Your Profile
Technical Skills and Qualifications:
- Bachelor or Master degree in marketing or a related field with proven experience in digital marketing
- Demonstrated experience in leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Experience using marketing automation tools and inbound content marketing (preferred)
- Strong knowledge of website analytics tools (e.g., Google Analytics) and ad serving tools
- Experience with A/B and multivariate testing to optimize campaigns
- Working knowledge of HTML, CSS, and JavaScript development constraints
- Proven experience in setting up and optimizing Google Ads campaigns
- Strong analytical and data-driven mindset
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Fluency in English, both verbal and written
- Proficient in MS Office and other IT tools
Nice to Have:
- Experience with HubSpot and other CRM systems
- Advanced knowledge of Google Tag Manager, Facebook Ads Manager, and other marketing tools
- Background in user experience (UI/UX) for websites and apps
Core Competencies:
- Highly creative with experience in identifying target audiences and crafting digital campaigns that engage and motivate
- Strong leadership and project management skills
- Ability to collaborate across all levels of the organization, as well as with external vendors
- A “can do” attitude with flexibility, reliability, and attention to detail
- Creative thinker and team player
Ready to make an impact? Join us and be a driving force in transforming education across Indonesia!
Tentang Perusahaan
Wall Street English Indonesia is a Community that believes if you communicate in English with Confidence, you will have a world of Opportunity. WSE Indonesia’s brand values are Confidence, Community, Opportunity.
Our vision is to be the preferred choice of English language enrichment for adults. We exist to make Indonesians more competitive through English. Our belief is that the ability to communicate confidently in English will open opportunities which is why we work endlessly in achieving our mission to empower with self-confidence to communicate effectively in English and therefore enrich lives.
We believe that in order to deliver on our mission, English must become part of one’s lifestyle. The WSE Experience and method is built based on this philosophy. WSE is NOT a school and does not sell English courses. WSE does NOT have students, we have members. WSE DOES NOT have teachers, we have English Trainers.
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