Persyaratan
Skills
Deskripsi pekerjaan Digital Performance Marketing Associate (Google) Ruangguru
- Daily execution of in-house marketing campaigns on our Search Ads channels (Google Search Ads & Apple Search Ads)
- Perform ongoing keyword research and optimization to increase Quality Score
- Tracking, reporting, and analyzing web performance, Search Ads initiatives, and campaigns
- Troubleshoot and report any problems that arise on specific Search Ads channels
- Identify optimization opportunities and report to Performance Marketing Lead to further planning and implementation
- Work with Performance Marketing Lead to form effective paid search strategies
- Monitoring budgets and overseeing search platform accounts to assess performance
- Research and monitor competitor advertising links
- Produce and optimize ad copy for paid search engine marketing campaigns
- Proven SEM experience and success managing PPC campaigns across Google & Apple
- In-depth knowledge of using Google Ads (Google Ads certification would be a plus)
- Up-to-date with the latest trends and best practices in search engine marketing
- Strong analytical skills and experience generating SEM reports
- Proficiency in Excel or similar data processing tools
- Ability to communicate fluently in English
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