Deskripsi pekerjaan Digital Marketing COLORROSE
Job Hiring Brief: Digital Marketer (Scriptwriting & Video Content) – COLORROSE
Company Overview
COLORROSE (distributed by PT Murmurmuse Trade Indo) is a viral, fast-growing cosmetics brand known for vintage aesthetic packaging and high-performance makeup products. We are seeking a creative and conversion-driven Digital Marketer who specializes in short-form video scriptwriting, marketing funnels, and video editing to drive our e-commerce sales growth (TikTok, Instagram Reels, Shopee Video, Meta Ads).
Position Details
Job Title: Digital Marketer / Short-Form Video & Content Strategist
Department: Creative Department
Location: Jakarta, Indonesia
Employment Type: Full-time
Key Responsibilities
Scriptwriting for Digital Sales & Conversion
Write high-converting short-form video scripts (TikTok, Reels, Shopee Video, Meta Ads) designed specifically to drive sales and immediate viewer action.
Develop compelling video hooks, value propositions, USP highlights, storytelling arcs, and strong Calls-to-Action (CTA).
Adapt script styles for organic viral content, UGC (User-Generated Content), and direct-response paid ad creative assets.
Funnel & Content Positioning Strategy
Map out and execute content strategies targeting each stage of the marketing funnel:
TOFU (Top of Funnel): Viral hooks, trend jacking, awareness, aesthetic visual hooks, and problem-identification videos to capture cold traffic.
MOFU (Middle of Funnel): Educational content, product comparison, swatch/application guides, solution demonstration, and trust-building asset creation.
BOFU (Bottom of Funnel): Direct sales pushes, objection handling, limited-time offers/vouchers, social proof/reviews, and hard-converting CTAs.
Tailor messaging and visual angles specifically for target beauty personas ("Princess").
Video Content Editing & Production Oversight
Edit dynamic short-form video assets optimized for social platforms (CapCut, Premiere Pro, DaVinci, or Mobile editing tools).
Oversee pacing, text overlays, captions, sound design, visual transitions, and product color accuracy for cosmetics.
Collaborate with content creators, models, and live streamers to direct shots according to pre-written scripts.
Performance Optimization & A/B Testing
Track content performance metrics (Watch time, Hold rate, CTR, ROAS, GMV attribution).
Conduct A/B testing on different video hooks, angles, audio choices, and CTA endings to continually improve ad performance and organic reach.
Candidate Requirements / Qualifications
Experience: Minimum 1–2 years of hands-on experience in Digital Marketing, Short-Form Content Creation, or Performance Content Strategy.
Core Skill – Scriptwriting: Proven track record in copywriting/scriptwriting focused on direct sales, consumer psychology, and e-commerce conversions.
Funnel Mastery: Deep understanding of marketing sales funnels and how to position content across TOFU, MOFU, and BOFU stages.
Editing Skills: Hands-on proficiency in short-form video editing (CapCut, Adobe Premiere Pro, or equivalent tools) with a keen eye for fast pacing and visual engagement.
Industry Focus: Experience in Beauty, Cosmetics, Skincare, or Fashion e-commerce is strongly preferred.
Platform Knowledge: Strong familiarity with TikTok algorithm, Meta Ads creative standards, Instagram Reels, and Shopee Video ecosystem.
Data-Driven Mindset: Ability to analyze video retention curves, CTR, and conversion metrics to iterate content quickly.
Nice to Have
Portfolio of past viral or high-converting short-form video scripts/campaigns.
Basic understanding of media buying (Meta Ads / TikTok Ads Manager) and CPAS campaigns.
