Digital Marketing

Daylee's is a growing beauty and personal care brand specializing in Brightening Body Wash and Body Lotion. We are looking for a passionate and hands-on Digital Marketing Specialist to help grow our brand, strengthen our online presence, and drive sales through digital channels.

If you are someone who understands TikTok, Instagram, e-commerce, content marketing, digital advertising, and consumer behavior and enjoys turning ideas into measurable results, we would love to hear from you.

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As our Digital Marketing Specialist, you will be responsible for planning and executing digital marketing activities across social media, e-commerce, paid advertising, content, KOL/influencer marketing, and promotional campaigns.

You will work closely with the marketing and e-commerce teams to build brand awareness, attract new customers, increase engagement, and ultimately drive online sales.

This is a hands-on role. We are looking for someone who can both develop ideas and take them through execution.

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Key Responsibilities

1. Develop and execute digital marketing strategies to increase brand awareness, engagement, and sales.
2. Manage the brand's TikTok, Instagram, and other social media platforms.
3. Plan and coordinate social media content, campaigns, and promotions.
4. Create and develop engaging content ideas, including short-form videos, product content, and promotional content.
5. Manage and optimize digital advertising campaigns across platforms such as Meta and TikTok.
6. Plan and manage KOL, influencer, and content creator collaborations.
7. Support and optimize e-commerce marketing activities, including marketplace campaigns and promotions.
8. Monitor marketing, social media, advertising, and sales performance and provide recommendations for improvement.
9. Research market trends, competitors, and customer behavior to identify new marketing opportunities.
10. Work closely with the team to ensure marketing campaigns are executed effectively and on schedule.

Requirements

1. Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field is preferred.
2. Minimum 2–3 years of experience in digital marketing, social media marketing, e-commerce, or a similar role.
3. Experience in beauty, skincare, personal care, FMCG, lifestyle, or consumer products is a plus.
4. Experience managing social media platforms, digital campaigns, and/or paid advertising.
5. Understanding of e-commerce and online sales funnels.
6. Experience working with KOLs, influencers, affiliates, or content creators is a plus.
7. Strong understanding of TikTok and Instagram content trends.
8. Good analytical and problem-solving skills.
9. Strong communication and project-management skills.
10. Creative, proactive, and able to work independently.
11. Comfortable working in a fast-paced environment and managing multiple projects.
12. Strong attention to detail and ability to meet deadlines.

What We Are Looking For

• Someone who thinks beyond posting content and understands how content contributes to sales.
• creative and able to come up with fresh content ideas.
• Understands what makes people stop scrolling, engage, and purchase.
• Is comfortable looking at data and using it to make decisions.
• Keeps up with TikTok, Instagram, beauty, and consumer trends.
• Takes initiative instead of waiting to be told what to do.
• Is hands-on and willing to execute ideas.
• Is commercially minded and focused on results.
• Can work independently while collaborating with a small team.
• Is willing to experiment, test, learn, and improve.