Deskripsi pekerjaan Digital Marketing Supervisor PT Brighty Global Sinergi
Responsibilities
- Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV, revenue, and business growth.
- Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
- Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.
- Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.
- Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
- Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
- Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.
Requirements
- Minimum 3-6 years of experience in Performance Marketing, Media Buying, or Growth Marketing, preferably within beauty, retail, FMCG, or e-commerce industries.
- Proven hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.
- Strong experience handling and optimizing high-value advertising budgets (IDR 1B+ per month).
- Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.
- Experience managing multi-brand or multi-channel campaigns with a strong focus on GMV, ROAS, CAC, and conversion growth.
- Prior experience leading and developing teams of 5+ members.
- Exposure to regional or international campaign management is highly preferred, particularly for Malaysia, Thailand, and the Philippines.
- Strong analytical, strategic thinking, and stakeholder management skills.
