Deskripsi pekerjaan Digital Marketing Strategist Visa Optik
Digital Marketing Strategist (Retail Optik & Lifestyle Brand)
Fungsi Utama:
Mengembangkan strategi digital untuk meningkatkan:
• awareness
• traffic store
• leads
• conversion
• repeat customer
• branding Visa Optik
Kriteria Wajib:
Experience
- Pengalaman minimal 2–4 tahun di digital marketing
- Pernah menangani:
• retail
• fashion
• beauty
• lifestyle brand
• Eyewear/optik menjadi nilai plus
Hard Skills:
- Wajib Menguasai:
• Meta Ads
• TikTok Ads
• Google Ads basic
• Funnel marketing
• Retargeting
• CRM marketing
• Email/WhatsApp marketing
• Analytics & reporting
• Campaign planning
• Audience targeting
Harus Paham:
• CAC
• ROAS
• CTR
• Conversion Rate
• Customer Journey
• Brand positioning
Soft Skills Wajib:
• Strategic thinking
• Problem solving
• Data driven
• Sense of trend
• Leadership communication
• Fast execution
Sangat Penting Bisa sinkron dengan:
• content production
• social media team
• store operation
• CRM/customer service
Tugas Utama:
Daily
• Monitoring ads
• Analisis campaign
• Optimasi budget
• Evaluasi content performance
• Reporting
Weekly
• Menyusun campaign
• Menentukan promo strategy
• Brainstorm content angle
• Audience analysis
Monthly
• Growth strategy
• Scaling ads
• Customer retention planning
• Performance review per cabang
KPI Utama
• ROAS
• Cost per Leads
• Conversion sales
• Store traffic
• Repeat customer
• Customer acquisition growth
• Omzet campaign
