Deskripsi pekerjaan Digital Marketing Staff WM Center
Responsibilities
- Develop and execute digital marketing strategies to drive traffic and conversions
- Perform SEO optimization (on-page & off-page) to improve website ranking on search engines
- Manage and optimize SEM campaigns (e.g., Google Ads) to ensure effectiveness and efficiency
- Conduct keyword research, competitor analysis, and market trend analysis
- Monitor and evaluate campaign performance (CTR, CPC, conversion rate, etc.)
- Optimize website content (landing pages, blogs, etc.) in line with SEO strategies
- Collaborate with content and design teams for campaign execution
- Prepare regular performance reports and provide insights and improvement plans
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum 1 year of experience in Digital Marketing (SEO/SEM); fresh graduates are welcome if relevant
- Familiar with digital marketing tools such as Google Analytics, Google Ads, Google Search Console, etc.
- Strong analytical and data interpretation skills
- Experience with keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Basic understanding of copywriting and content strategy
- Detail-oriented, proactive, and strong problem-solving skills
- Able to work independently as well as in a team
