Deskripsi pekerjaan Digital Marketing Specialist Pinjem Doi
WFO (PIK 2)
About the Role
We are looking for a Full Stack Digital Marketer to lead and execute our marketing efforts across the entire customer journey. From acquisition to conversion to retention.
This role is ideal for someone who combines analytical thinking, creative storytelling, and hands-on execution skills across both paid and organic channels.
Requirements
- Experience 3–5+ years of hands-on experience in digital marketing across multiple channels
- Proven track record in driving measurable results across acquisition and retention
- Experience managing both paid and organic campaign.
- Hands-on with Meta Ads, Google Ads, and analytics tools.
- Strong writing skills in Bahasa Indonesia (English a bonus).
- Experience in content marketing for tech, education, or career space.
- Data-driven, creative, and comfortable working in a fast-paced startup.
- Familiar with UTM, Google Tag Manager, Meta Pixel, SEO basics, and short-form video trends.
Skills
- Proficient with Google Ads, Meta Ads, and SEO best practices
- Strong understanding of web analytics (Google Analytics 4, Tag Manager)
- Hands-on experience with marketing automation platforms
- Strong copywriting and content marketing ability
Mindset
- Data-driven and comfortable with experimentation
- Growth-oriented, eager to test and learn
- Ability to work cross-functionally with product, design, and sales teams
Job Responsibilities
- Marketing strategy & funnel design
- Customer research (personas, jobs-to-be-done, customer journey mapping)
- Marketing analytics & attribution (Google Analytics, GA4, Looker Studio, Amplitude)
- A/B testing and experimentation
- Data-driven decision making
- Traffic Generation (Top of Funnel)
- Paid Search (Google Ads / Bing Ads)
- Paid Social (Meta Ads, LinkedIn Ads, TikTok Ads, X / Twitter Ads)
- Programmatic / Display Advertising
Organic Channels
- SEO (Search Engine Optimization) - content SEO, technical SEO, link building
- Social Media Marketing - organic strategies for Instagram, LinkedIn, TikTok, etc
- Community Marketing (Reddit, Discord, forums)
- Conversion & Experience (Middle of Funnel)
- Landing page analysis to optimize conversion
- Collaboration with design teams to improve conversion
- Lead generation & led nurturing (forms, lead magnets)
Retention & Monetization (Bottom of Funnel)
- Referral marketing
- Retention analysis & churn reduction strategies
Copywriting
- Copywriting for ads, landing pages
