Deskripsi pekerjaan Digital Marketing Specialist Sunshine Academy Indonesia
Digital Marketing Specialist
KEY RESPONSIBILITIES
- Drive monthly GMV and revenue growth (minimum 5% MoM)
- Manage and optimize paid marketing channels (Google Ads, Meta Ads, etc.)
- Monitor and improve traffic, conversion funnel, and campaign performance
- Optimize marketing budget allocation to maximize ROI and ROAS
- Execute regular A/B testing for campaigns and creatives
- Track and analyze key metrics (GMV, ROAS, CVR, CPM, CPI, etc.)
- Prepare performance reports and provide strategic insights
- Collaborate with creative and channel teams to improve campaign results
REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3–5 years of experience in digital marketing and social media management
- Proficient in Google Analytics, SEO tools, Google Ads, and social media management platforms
- Strong analytical skills with the ability to translate data into actionable strategies
- Strong written and communication skills
- Ability to work collaboratively in a team environment
- Background in Mom & Baby industry is a plus
Benefits
- Basic salary IDR 5,500,000 – 6,500,000
- Performance-based incentives
- Sales bonus
- BPJS
