Deskripsi pekerjaan Digital Marketing Specialist Mirelle Beauty
Responsibilities:
- Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
- Create advertisements in Meta Ads, Tiktok Ads and Google ads
Analyzing Ads on all platforms
- Develop a comprehensive digital marketing strategy for all brands, including campaign planning, audience segmentation, and clear goal setting.
- Plan and execute strategies to drive online traffic to the company website and social media pages. (Create SEO articles)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spending and performance based on the insights.
- Stay updated with the latest trends and best practices in online marketing and measurement.
Requirements:
- Proven working experience in digital marketing, with a strong portfolio.
- Demonstrable experience leading and managing SEO/SEM, email, social media, and display advertising campaigns.
- Experience with website analytics tools (e.g., Google Analytics, WebTrends).
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent communication and interpersonal skills.
Preferred Skills:
- Proficient knowledge of Meta Ads, Google Ads, Tiktok Ads
- Experience with A/B and multivariate experiments.
- Solid knowledge of website optimization, user experience, and conversion rate optimization.
- Familiarity with CRM systems and marketing automation tools.
