Digital Marketing Specialist

Qualifications

1. Bachelor's degree in Marketing, Digital Marketing, or a related field.
2. Proven experience as a Digital Marketing Specialist or in a similar role.
3. Experience in the retail industry, preferably in the jewellery or luxury goods sector.
4. In-depth knowledge of digital marketing concepts, tools, and best practices.
5. Proficiency in using digital marketing platforms and tools such as Google Ads, Google Analytics, social media management tools, and content management systems.
6. Strong understanding of SEO principles and techniques.
7. Excellent written and verbal communication skills.
8. Creative mindset and ability to think strategically.
9. Analytical skills to interpret data and generate insights for campaign optimization.
10. Ability to manage multiple projects and meet deadlines.
11. Familiarity with jewellery products, trends, and customer preferences is a plus.

Responsibilities

1. Develop and execute digital marketing strategies:

Create and implement digital marketing plans to promote jewellery products, attract potential customers, and increase online sales.

Identify target audiences and develop effective digital marketing campaigns to reach them.

Plan and execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing.

Utilize analytics tools to track campaign performance, measure key metrics, and make data-driven optimizations.

2. Content creation and management:

Create compelling and engaging content for various digital channels, including website, social media, blogs, and email marketing.

Collaborate with designers, copywriters, and photographers to develop visually appealing and persuasive content.

Manage and update the website content, ensuring it is optimized for search engines and reflects the brand's messaging and offerings.

Monitor trends and industry news to identify opportunities for creating relevant and timely content.

3. Social media management:

Develop and execute social media strategies to build brand awareness, engage with followers, and drive traffic to the website.

Create and schedule social media posts, monitor engagement, and respond to comments and messages.

Identify and collaborate with influencers or brand ambassadors to promote jewellery products.

Stay updated with social media trends and implement innovative ideas to maximize reach and engagement.

4. Search engine optimization (SEO):

Conduct keyword research and optimize website content to improve organic search rankings.

Implement on-page SEO techniques such as optimizing meta tags, headings, and URLs.

Build backlinks through outreach and content promotion to improve domain authority.

Monitor and analyze website performance using SEO tools and make recommendations for improvements.