Digital Marketing Specialist

Who Are We?

SMS Perkasa is an innovative steel and building materials distributor on a mission to disrupt the conventional construction industry. We provide digital channels for buying materials with ease, comfort, and security. Our core mission is to create opportunities for people to live in affordable, comfortable, and safe places by eliminating WASTE in the construction industry through innovation and technology.

SMS Perkasa is a collaboration of a vibrant, young professional team and a Board of Directors with over 40 years of experience. Together, we are the trusted partner for major infrastructure projects across Indonesia.

Who Are We Looking For?

SMS Perkasa is looking for a Strategic Digital Marketing Specialist as a bridge between digital noise and high-quality sales opportunities. In this AI-driven era, we aren't looking for a button-pusher; we need a critical thinker who understands the "why" behind every piece of content and can architect narratives that turn browsers into buyers.

We need a content architect—someone who can humanize the steel industry through storytelling and use an analytical mind to feed the right data and prompts into AI tools to generate superior, high-converting outputs. If you are someone who obsesses over lead quality and understands how to leverage content to eliminate waste in the marketing funnel, you are the one we want.

What's Your Responsibilities?

• Strategic Lead Generation: Design and execute performance marketing strategies (Search, Social, Display) with a laser focus on attracting qualified leads for the Sales team, rather than just vanity metrics.
• Critical Funnel Analysis: Constantly audit the customer journey. You must identify where prospects drop off and use data-driven insights to improve the conversion rate from a "click" to a "ready-to-buy" lead.
• AI-Enhanced Strategy: Orchestrate AI tools to scale content and ads, ensuring that you provide the strategic direction and high-quality prompts necessary to get results that stand out from the generic AI crowd.
• Content Architecture & Pillar Development: Define, develop, and manage contents that align with our brand mission across multiple channels and forms (video, blogs, social media content, etc)
• Strategic Storytelling & Narrative Management: Translate complex technical specifications of steel and building materials into a cohesive content ecosystem, ensuring an end-to-end narrative that builds authority and trust.
• SEO & Digital Asset Growth: Develop and oversee SEO strategies that position our digital assets as the go-to authority in the construction industry, ensuring our content pillars are both discoverable and valuable.
• Cross-Functional Collaboration: Work closely with the Sales team to feedback lead quality and with the Tech team to ensure our digital channels provide a seamless user experience.

What Do You Need to Bring to the Table?

• Critical Thinking (Strategic Content Direction): The ability to architect a marketing and content strategy from scratch. You must be able to compile comprehensive content pillars and "think before you prompt," delivering the strategic direction to AI so it produces results-driven output.
• Storytelling Mastery (Content Narrative): Exceptional skills in narrative construction. You can turn "steel bars" into a compelling story about safety, legacy, and innovation, ensuring the brand voice is consistent and trust-building across all digital touchpoints.
• Analytical Thinking (Content Optimization): A deep curiosity for performance data. You don't just post content; you analyze how it performs to decode human behavior, identifying which stories drive the most qualified leads and optimizing the pillars accordingly.
• Visual & Design Mastery: Proficiency in graphic design and video editing for quick, high-impact content iterations. Skilled in Figma, CapCut, Canva, and Adobe to create professional visuals and video content that support your stories.
• Technical Tool Proficiency: Skilled in using essential marketing and research tools like Ahrefs to analyze competitors, conduct keyword research, and ensure our content strategy is data-backed.
• AI Fluency: Comfortable using AI tools for research, content drafting, and data analysis, with a deep understanding of how to "steer" the AI to achieve specific strategic goals.
• Experience: Minimal 2 years of experience in a Digital Marketing role, with a strong portfolio of content-driven lead generation and strategic planning.
• Language: Fluent in English (both written and spoken).

Nice to Have

• Technical Advertising Proficiency: Hands-on experience with Google Ads (PPC), Meta Ads, and Web Analytics (Google Analytics 4).
• CRM Knowledge: Experience working with CRM systems to track lead-to-deal conversion.
• Industry Experience: Previous experience in the construction, manufacturing, or building materials industry.

What Do We Offer?

• Autonomy & Freedom: We hate micromanagement. You will have the freedom to experiment with new ideas and make strategic decisions.
• Professional Growth: We are a learning company. We invest heavily in your education and skill to ensure you stay ahead of the digital marketing curve.
• Vibrant Culture: Join a young, energetic team that values fun as much as high performance.
• Competitive Compensation: Fair benefit and compensation package that reflects your expertise and the value you bring to our growth.