Digital Marketing Specialist

PT Tenaga Kanggo Indonesia (Kanggo) is looking for a data-driven and performance-oriented Digital Marketing Specialist to help accelerate our growth through effective digital advertising strategies across multiple channels.

Responsibilities:

• Develop and execute performance marketing strategies aligned with business goals (awareness, lead generation, conversion)

• Manage, monitor, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other platforms

• Analyze marketing funnels and customer journeys to improve conversion rates and campaign performance

• Conduct A/B testing for audiences, ad copy, creatives, and landing pages

• Collaborate with content and creative teams to develop high-performing advertising materials

• Manage advertising budgets efficiently to achieve KPI targets such as CPA, CPL, ROAS, CTR, and conversion rate

• Prepare regular campaign performance reports with actionable insights and recommendations

• Conduct competitor research, trend analysis, and identify new digital marketing opportunities

• Optimize landing pages and user flows to improve lead quality and conversions

Requirements:

• Minimum 2 years of experience in Digital Marketing, Performance Marketing, or related roles

• Strong hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and analytics tools

• Strong understanding of digital marketing metrics such as CPA, CPL, ROAS, CTR, CVR, and CAC

• Experienced in handling and optimizing paid advertising campaigns

• Knowledge of funnel strategy and customer journey optimization

• Strong analytical and problem-solving skills with a data-driven mindset

• Experience creating or directing creative briefs for advertising content is a plus

• Detail-oriented, target-oriented, and able to manage multiple campaigns simultaneously

• Excellent communication and collaboration skills

• Willing to work on-site in BSD City