Deskripsi pekerjaan Digital Marketing Specialist (Ads/Performance Marketing) Griity
Job Description
About the Role
We are looking for a Digital Marketing Specialist who can own both sides of our clients' online growth: marketplace e-commerce operations and paid performance marketing. You will be the bridge between clients, internal teams and marketplace partners, turning strategy into campaigns, promotions and measurable sales results.
Key Responsibilities
1. E-Commerce Management
Client & Partner Communication
Bridge communication between internal teams (Operations & E-commerce) and clients.
Maintain relationships with marketplace Relationship Managers (TikTok Shop, Shopee, Lazada, Tokopedia, Blibli).
Store Operations & Performance
Oversee and manage clients' day-to-day operations and performance across all platforms.
Manage clients' e-commerce backend: product stock, SKU management and homepage/store decoration.
Perform Conversion Rate Optimization (CRO) across all aspects of the store (listing, pricing, visuals, vouchers, store flow).
Campaign & Promotion Planning
Create a monthly promotion plan and all supporting files so every division is aligned for the month.
Collaborate with cross-functional teams to build successful campaigns and promotions (incl. marketplace mega campaigns / twin dates).
Work with the Livestream Team to plan livestream promotions that increase sales and conversion.
Market & Competitive Intelligence
Conduct routine competitor analysis and monitor marketplace trends to keep clients ahead.
2. Ads / Performance Marketing
Plan, create, monitor and optimize digital campaigns across Meta (Facebook & Instagram), X/Twitter, Google Search, Google Display, YouTube, TikTok Ads, Marketplace Ads, Affiliate and Native Ads.
Build campaign strategy and set up campaigns for clients (structure, targeting, budgeting, tracking).
Create and analyze campaign reports, translating data into clear insights and next actions for clients.
Plan and suggest creative direction for ads together with the creative team.
Act as project manager for clients' campaigns, coordinating internal and external teams to hit KPIs.
What Success Looks Like
Client stores run smoothly with healthy stock, accurate SKUs and well-maintained storefronts.
A clear monthly promotion calendar that all divisions execute on time.
Campaigns that meet agreed KPIs (e.g. ROAS, CPA, conversion rate, GMV) with transparent reporting.
Requirements
1. Bachelor's degree in Marketing, Business, Communication or a related field (or equivalent practical experience).
2. 1+ years of experience in e-commerce marketplace management and/or digital performance marketing, preferably in an agency or brand handling multiple clients.
3. Hands-on experience with marketplace seller centers (Shopee, TikTok Shop, Tokopedia, Lazada, Blibli), including SKU/stock management, store decoration and campaign registration.
4. Hands-on experience running paid ads on Meta Ads Manager, Google Ads, TikTok Ads and Marketplace Ads (e.g. Shopee Ads, TikTok GMV Max/Shop Ads).
5. Strong analytical skills: comfortable with ROAS, CPA, CTR, CVR, AOV and GMV; able to build reports in Excel/Google Sheets.
6. Understanding of CRO, promotion mechanics (vouchers, bundling, flash sale) and marketplace campaign calendars.
7. Able to plan creative briefs and give clear feedback on ad creatives.
8. Strong communication and stakeholder management skills; comfortable working directly with clients and marketplace Relationship Managers.
9. Organized, able to manage several client accounts and deadlines at the same time.
Nice to Have
- Experience collaborating with livestream or affiliate/KOL teams.
- Certifications such as Google Ads or Meta Blueprint.
- Experience with tracking tools (Meta Pixel/CAPI, Google Tag Manager).
