Deskripsi pekerjaan Digital Marketing Manager LingoAce
Responsibilities
- Plan and execute online marketing ads, including display advertising campaigns and affiliate
- Design, build and maintain our social media ads expenditure
- Measure and report performance of online marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Manage Facebook ads, Google ads, youtube ads, affiliate marketing and others online platform.
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing of minimum 3 years of experience (digital ads and affiliate marketing)
- Demonstrable experience leading and managing display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, SemRush)
- Working knowledge of ad serving tools (e.g., Google Adsense)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
