Digital Marketing Manager

We are seeking a talent with a strong blend of digital marketing, data analytics, and brand-marketing mindset to help drive digital growth and brand visibility strategies for our global brand.

This role will be responsible for digital marketing performance analysis, SEO/GEO (Generative Engine Optimization) strategies, AI Search visibility management, and brand exposure and market promotion projects. You will also participate in product launches, trade shows, brand awards submissions, and brand content planning to enhance brand awareness and market influence.

 Key Responsibilities

1. Digital Marketing Strategy, Performance Analysis, & AI Search Visibility Management

(1) Collaborate with global marketing teams to analyze and monitor the performance of digital marketing campaigns across global subsidiaries, including platforms such as Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.

(2) Track and analyze digital marketing dashboard metrics and prepare regular performance reports.

(3) Leverage data to assist subsidiaries in developing digital promotion plans and actionable optimization recommendations, boosting ad ROI and lead generation outcomes.

(4) Partner with content and product marketing teams to increase brand citation rates, search rankings, and online domain authority.

(5) Monitor brand exposure and performance across search and AI platforms, including Google, ChatGPT, Gemini, and Perplexity.

(6) Establish tracking mechanisms for AI Visibility and Organic Growth, providing regular analytical reports.

2. Brand Marketing & Promotion

(1) Assist in planning and executing initiatives to increase brand exposure and brand awareness.

(2) Participate in marketing projects related to product launches, trade shows, brand events, and industry awards.

(3) Work with the product marketing team to execute integrated product launch campaigns and activities.

(4) Assist with brand award submissions, media partnerships, and third-party certification projects to build brand credibility and market influence.

(5) Support data integration across CRM, Marketing Automation, and website platforms.

 Requirements

• Bachelor's or Master’s degree in Marketing, Business, International Business, or related fields.

• Senior Specialist: 3+ years of experience in digital marketing, brand marketing, performance marketing, SEO, or data analytics.

• Manager: 5+ years of relevant experience, preferably with global or cross-country experience.

• Hands-on experience with digital advertising and analytics tools, such as Google Ads, LinkedIn Ads, or YouTube Ads.

• Strong data analytical skills with the ability to identify issues from data and propose actionable solutions.

• A dual mindset for both digital marketing and branding, capable of holistic planning from traffic and conversion to brand value.

• Excellent English reading, writing, and communication skills to collaborate with global teams, subsidiaries, and cross-functional departments.

• Proactive learner with a strong interest in global brand development, the fitness industry, or technology applications.

 Preferred Qualifications

• Marketing experience in B2B branding, global brands, or multinational enterprises.

• Familiarity with concepts and applications related to GEO (Generative Engine Optimization), AI Search, or AI Visibility.

• Experience in marketing for product launches or trade shows.

• Certifications in Google Analytics, Google Ads, or related digital marketing domains.