Digital Marketing Manager

Key Responsibilities

1. Strategic Partnerships & Business Growth

- Develop and execute high-impact brand collaborations (banking, mall, and third-party partners)

- Identify new revenue streams and partnership opportunities to drive sales growth

2. Campaign & Loyalty Management

- Lead execution of monthly campaigns and 360° seasonal marketing initiatives

- Develop and manage loyalty programs aligned with business goals

- Monitor campaign performance and optimize ROI

3. Product & Packaging Development

- Oversee product launch cycle from concept to market

- Collaborate with R&D and operations for innovative menu offerings

- Lead creative direction for seasonal packaging and merchandising

4. Digital & Platform Development

- Manage brand website development (vendor, UI/UX, delivery)

- Ensure strong digital presence and continuous user experience improvement

5. Operational Alignment & Execution

- Ensure smooth campaign rollout across all outlets

- Coordinate with operations for POS setup and promo execution

6. Team Leadership & Performance Management

- Lead and mentor social media team

- Define content strategy and oversee execution

- Analyze digital performance metrics and drive data-driven decisions

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum 5 years of experience in Marketing, preferably in F&B or multi-outlet retail industry
• Proven experience handling nationwide campaigns and revenue-driven initiatives
• Strong background in brand partnerships and commercial collaborations
• Solid understanding of digital marketing, campaign analytics, and performance metrics
• Strong leadership, project management, and cross-functional coordination skills
• Strategic thinker with strong execution capabilities
• Target-oriented with excellent analytical skills
• Proficiency in social media management and digital advertising tools (Google Ads, CEO, Meta Ads)