Digital Marketing Manager

PT Futuria Karya AnakBangsa is a beauty and lifestyle company focused on building innovative brands that inspire confidence, self-expression, and a better lifestyle. We combine creative marketing, digital innovation, and business development to create meaningful connections between our brands and consumers.

As we continue to grow in the competitive beauty and lifestyle market, we are committed to developing strong brands, engaging customer experiences, and sustainable business growth through innovative and effective strategies.

About the Role

We are looking for a Digital Marketing Manager to lead and execute digital marketing strategies that increase brand awareness, engagement, customer acquisition, and sales.

You will work closely with the Marketing and Sales teams to ensure effective campaign execution, consistent brand communication, and achievement of business targets.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Manage social media marketing, particularly TikTok and other relevant platforms.
• Develop content marketing and content strategies to increase engagement and conversion.
• Plan and optimize digital advertising campaigns.
• Manage and develop affiliate marketing programs and partnerships.
• Monitor campaign performance and use data to improve ROI and conversion.
• Identify digital trends, customer insights, and new growth opportunities.
• Collaborate with Marketing and Sales teams to achieve business targets.
• Lead and manage the digital marketing team and ensure projects are delivered effectively.

Requirements

• Bachelor’s degree (S1) in Marketing, Business, Communication, Digital Marketing, or a related field.
• 3–5 years of experience in Digital Marketing, Marketing, or a related field.
• Strong understanding of digital marketing, social media, content marketing, and marketing communication.
• Experience managing TikTok and other social media platforms.
• Knowledge of affiliate marketing, paid advertising, and B2B marketing.
• Strong analytical, communication, leadership, and project management skills.
• Able to develop strategies based on data and business objectives.
• Creative, proactive, target-oriented, and able to work independently.
• Having experience with TikTok Ads, Meta Ads, Google Ads, KOL/creator partnerships, or affiliate programs is a strong advantage.