Job Description for Digital Marketing Role
Marathon is the education platform that offers live online tutoring sessions that connect teachers with students virtually for better learning experience and higher user engagement. You may read more on us at Techcrunch, e27 or Vnexpress.
We are currently in the development phase and looking for talented Digital Marketing Manager to join our team. If you live and breathe digital marketing, we want to talk to you!
As a Digital Marketing Manager, you will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns, from concept to execution, across all digital channels, .
· Work in advertising tools to implement and optimize digital ads campaigns across all channels included but not limited to display/retargeting, video, mobile, Google SEM & PLA, Facebook/Tiktok/Youtube/Instagram Ads.
· Place and monitor media buys – and make adjustments as neccessary to optimize the results daily.
· Evaluate digital ads performance – produce detailed reports on campaigns.
· Collaborate with other departments & stakeholders (Sales & Operations) to understand customer behaviour and insight that could add value to ads TA segmentation and thus, increase the conversion rate from lead to sales.
· Research competitor’s online activities and new advertising trends that could benefit for business performance.
· Degree in Marketing management, business, advertising, communication, IT or similar.
· 2 – 4 years experiences working in digital advertising with proven track on successful ad campaigns in Google/Facebook/Tiktok/Instagram/Youtube.
· Passion and experience in edtech is a huge plus.
· Proficiency in the following: programmatic display, paid social and paid search.
· Have been working in all aspects of ad campaign management: campaign plan, setup, ad trafficking, optimization, reporting and analysis.
· Strong experience working with Ads accounts & tools, with understanding in pixel management.
· Ability to work under pressure, in fast-paced and deadline-driven environment.
· Ability to see problems, seek what can be improved, offer ways to fix all the roadbloacks, test and learn on different methods to improve final results.
· Applicable for all normal benefits: insurance, discretionary bonus;
· Unlimited paid leave, subject to agreement with team on scheduling;
· Working environment: we are extremely intense people obsessed with building the best education experience for students in Vietnam