Digital Marketing Lead

Job Description

As a Digital Marketing Lead, you will be responsible for planning, executing, and optimizing digital marketing strategies to increase brand awareness, drive traffic, and generate sales. You will lead digital campaigns across multiple channels and collaborate with the creative, KOL, and content teams to achieve business growth.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with company business goals.
• Manage and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads, etc.).
• Analyze campaign performance and provide data-driven insights to improve marketing effectiveness.
• Lead and coordinate with creative, copywriter, and KOL teams to ensure consistent campaign execution.
• Monitor digital trends, competitor strategies, and consumer behavior to identify growth opportunities.
• Plan and manage marketing budget allocation to maximize ROI.
• Optimize customer acquisition, conversion rate, and digital funnel performance.
• Track and report campaign performance metrics such as ROAS, CPA, CTR, and conversion rate.
• Collaborate with internal teams such as sales, product, and operations to align marketing strategies.
• Continuously experiment with new marketing channels, tools, and growth strategies.

Qualifications

• Minimum 3 years of experience in Digital Marketing, preferably in Consumer Goods, E-commerce, or Startup environment.
• Proven experience in leading or managing digital marketing campaigns as Lead / Supervisor / Manager.
• Strong understanding of performance marketing (Meta Ads, Google Ads, TikTok Ads, etc.).
• Experienced in data analysis and marketing performance tracking (Google Analytics, Ads Manager, etc.).
• Strong analytical thinking with ability to translate data into actionable marketing strategies.
• Experienced in campaign planning, funnel strategy, and digital customer journey.
• Strong leadership and communication skills to manage and collaborate with cross-functional teams.
• Highly proactive, target-oriented, and able to work in a fast-paced startup environment.
• Up-to-date with digital marketing trends and social media platforms.
• Bachelor’s degree in Marketing, Business, Communication, or related field is preferred.

Preferred Skills (Plus Points)

• Experience handling KOL / influencer marketing campaigns
• Experience in e-commerce platforms (Shopee, Tokopedia, TikTok Shop)
• Experience managing high-budget advertising campaigns
• Knowledge of marketing automation and CRM tools