Digital Marketing Lead

Digital Marketing Leader

We are looking for a results-driven and strategic Digital Marketing Leader to lead and manage the overall digital marketing activities of the company. This role is responsible for handling the marketing team, developing effective campaigns, managing advertising budgets, and optimizing paid advertising performance across multiple platforms.

Responsibilities

1. Lead and manage the digital marketing team, including content, creative, and campaign execution.
2. Develop and execute digital marketing strategies to increase brand awareness, traffic, leads, and sales performance.
3. Plan, monitor, and optimize marketing campaigns across multiple channels.
4. Manage paid advertising platforms such as Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads.
5. Analyze campaign performance and provide data-driven insights and improvement strategies.
6. Handle and allocate marketing budgets effectively, including managing advertising budgets of at least IDR 100 million.
7. Coordinate content planning and ensure consistent brand communication across digital platforms.
8. Oversee website management, including content updates, landing pages, SEO basics, and user experience improvements.
9. Collaborate with internal teams to ensure marketing activities align with business goals.
10. Monitor digital trends, competitors, and market opportunities to improve campaign effectiveness.

Requirements

1. Proven experience as a Digital Marketing Leader, Digital Marketing Manager, or similar role.
2. Strong understanding of digital marketing channels and paid advertising platforms.
3. Experienced in handling Meta Ads, TikTok Ads, and Google Ads campaigns.
4. Experienced in managing advertising budgets with a minimum value of IDR 100 million.
5. Strong leadership and team management skills.
6. Familiar with website management and digital analytics tools.
7. Analytical mindset with the ability to interpret data and optimize campaign performance.
8. Excellent communication, planning, and problem-solving skills.
9. Able to work target-oriented and manage multiple projects simultaneously.