Job description for Digital Marketing Intern at PT ADVANCED PSYCHOTHERAPY INDONESIA
# Job Description – Digital Marketing & Business Development Executive - Female Candidates Only
### Job Title
**Digital Marketing & Business Development Executive**
### Job Type
Full-Time
### Job Summary
We are looking for a motivated and results-driven **Digital Marketing & Business Development Executive** who has practical knowledge of SEO, Meta Ads, Google Ads, email marketing, cold calling, client handling, internet research, and WordPress website management.
The candidate will be responsible for implementing digital marketing campaigns, generating leads, communicating with clients, conducting online research, and maintaining website content through WordPress.
### Key Responsibilities
**1. SEO**
* Perform on-page and off-page SEO activities.
* Conduct keyword research and competitor analysis.
* Optimize website pages, titles, meta descriptions, headings, URLs, and internal links.
* Assist with link-building and local SEO activities.
* Monitor website rankings, traffic, and SEO performance.
**2. Meta Ads**
* Create, manage, and optimize Facebook and Instagram advertising campaigns.
* Develop audiences, ad copy, and campaign strategies.
* Monitor CPL, CTR, conversions, and overall campaign performance.
* Prepare basic campaign performance reports.
**3. Google Ads**
* Create and manage Google Ads campaigns.
* Work with Search, Display, Performance Max, and other relevant campaign types.
* Conduct keyword research and manage negative keywords.
* Monitor CPC, CTR, conversions, CPL, and ROAS.
* Optimize campaigns based on performance.
**4. Email Marketing**
* Create and manage email marketing campaigns.
* Prepare email content and promotional messages.
* Maintain and organize email lists.
* Monitor open rates, click-through rates, and conversions.
* Follow up with leads through email.
**5. Cold Calling & Lead Generation**
* Make outbound calls to potential customers and businesses.
* Introduce company services and generate sales opportunities.
* Qualify leads and schedule meetings for the sales team.
* Maintain records of calls, leads, follow-ups, and outcomes.
* Conduct regular follow-ups with prospects.
**6. Internet Research**
* Conduct online research to identify potential clients and business opportunities.
* Find company information, decision-makers, contact details, and market data.
* Research competitors, industries, keywords, and target markets.
* Use search engines and online business directories effectively.
**7. Client Handling**
* Communicate professionally with existing and potential clients.
* Understand client requirements and coordinate with internal teams.
* Respond to client queries through phone, email, WhatsApp, and other communication channels.
* Maintain regular follow-ups and provide updates on ongoing work.
* Build and maintain positive client relationships.
**8. WordPress Website Management**
* Post and publish blogs/articles on WordPress websites.
* Format content, add images, headings, links, categories, and tags.
* Optimize blog posts for basic SEO before publishing.
* Update website pages and content when required.
* Add meta titles, meta descriptions, featured images, and alt text.
* Ensure website content is accurate, properly formatted, and published on schedule.
### Required Skills
* Basic to good practical knowledge of **SEO**
* Knowledge of **Google Ads and Meta Ads**
* Understanding of **email marketing**
* Good **cold calling and communication skills**
* Strong **internet research skills**
* Basic **WordPress knowledge**
* Good client-handling and follow-up skills
* Good written and verbal communication
* Basic knowledge of **Google Analytics, Google Search Console, and advertising platforms** is an advantage
* Ability to work independently and meet deadlines
### Preferred Candidate
* 1–3 years of experience in digital marketing, sales, lead generation, or business development.
* Freshers with practical digital marketing knowledge and strong communication skills may also apply.
* Candidates should be comfortable with both **online marketing and outbound calling**.
### Key Performance Areas (KPIs)
* Qualified leads generated
* Calls and follow-ups completed
* Client meetings/appointments generated
* SEO traffic and ranking improvements
* Google Ads and Meta Ads performance
* Email campaign performance
* Website/blog publishing consistency
* Client satisfaction and retention
### Ideal Candidate
The ideal candidate should be a **hands-on digital marketing professional** who is comfortable switching between marketing, lead generation, client communication, research, and website content management. The role requires someone who can execute tasks rather than only having theoretical knowledge.
