Deskripsi pekerjaan Digital Marketing - Content Creator (Life At / Employer Branding PT Mitra Mandiri Informatika
Job Descriptions :
- Content Planning & Strategy: Develop monthly content calendars and creative multimedia content strategies (reels, short-form videos, carousels) to boost MMI’s employer branding.
- Employer Branding Focus: Manage and grow MMI’s "Life at MMI" social media channels (Instagram & TikTok) to showcase corporate culture, team activities, employee stories, and core company values.
- End-to-End Content Execution: Take full ownership of the content creation pipeline, from ideation and scripting to video/photo shooting and editing.
- Trend & Social Listening: Monitor social media trends, viral audio, and platform feature updates across Instagram and TikTok, tailoring them appropriately to fit MMI’s brand identity.
- Analytics & Performance Tracking: Track and analyze key performance metrics (engagement rate, reach, audience growth) regularly to optimize future content performance.
- Cross-Department Collaboration: Partner with the HR team and internal departments to produce recruitment campaigns, employee engagement highlights, and coverage for company events.
Requirements :
- Bachelor’s Degree in Marketing, Communications, Graphic Design, or any related field.
- Minimum 3 years of proven experience as a Digital Marketing / Content Creator, preferably with hands-on experience managing corporate "Life At" accounts or employer branding campaigns.
- Strong portfolio featuring short-form video content (Instagram Reels & TikTok) that demonstrates visual quality and storytelling ability.
- Proficient in video editing tools, including mobile and desktop apps (CapCut, Adobe Premiere Pro, Adobe Photoshop, Canva).
- Comfortable appearing on camera when needed, with strong verbal and written communication skills.
- In-depth understanding of social media metrics (Instagram Insights & TikTok Analytics) and organic audience growth strategies.
- Highly creative, proactive, adaptable to tech industry trends, and able to work independently as well as collaboratively.
