Deskripsi pekerjaan Digital Marketing & Lead Generation Specialist - Education EA Exchange
The Digital Marketing & Lead Generation Specialist – Education is responsible for developing, implementing, and optimizing digital marketing strategies to increase brand awareness, attract prospective students, and generate qualified leads for EA Exchange's educational programs and services.
This role focuses on managing digital marketing campaigns, creating engaging content, optimizing online marketing channels, and implementing lead generation strategies to support business growth and students
Key Responsibilities
1. Digital Marketing Strategy & Execution
- Develop and execute digital marketing strategies to promote EA Exchange's educational programs and services.
- Manage digital marketing campaigns across social media platforms, websites, and other online channels.
- Increase brand awareness, online visibility, and audience engagement.
- Monitor marketing trends and identify opportunities to improve campaign performance.
2. Lead Generation & Acquisition
- Develop and implement strategies to generate high-quality leads from prospective students and target audiences.
- Manage lead generation campaigns through Meta Ads, Google Ads, and other relevant digital platforms.
- Identify and target potential students based on demographics, interests, and educational needs.
- Optimize lead generation funnels to improve conversion rates.
- Collaborate with the sales or admission team to ensure effective lead follow-up and conversion.
3. Social Media & Content Marketing
- Plan, create, and manage engaging content for social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
- Develop content calendars and promotional campaigns aligned with business objectives.
- Create educational, informative, and promotional content to attract potential students.
- Monitor social media performance, engagement, and audience growth.
4. Performance Marketing & Analytics
- Monitor, analyze, and evaluate digital marketing campaign performance.
- Track key performance indicators (KPIs), including leads generated, cost per lead (CPL), conversion rates, engagement, and return on advertising spend (ROAS).
- Prepare regular marketing performance reports and provide actionable recommendations.
- Conduct A/B testing to improve advertising effectiveness and campaign results.
5. Website & Digital Channel Optimization
- Maintain and optimize website content, landing pages, and lead capture forms.
- Apply basic SEO strategies to improve organic search visibility.
- Ensure a smooth digital customer journey from initial awareness to lead submission.
- Identify opportunities to improve website traffic and lead conversion.
6. Collaboration & Reporting
- Work closely with the sales, admission, and business development teams to achieve student acquisition targets.
- Provide regular updates on campaign performance, lead quality, and marketing activities.
- Support promotional events, webinars, education fairs, and other student recruitment initiatives.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per Lead (CPL).
- Lead-to-enrollment conversion rate.
- Digital advertising performance and ROAS.
- Social media engagement and audience growth.
- Website traffic and landing page conversion rate.
- Achievement of student enrollment targets.
Required Skills & Qualifications
- Experience in digital marketing, lead generation, or performance marketing, preferably in the education industry.
- Familiarity with Meta Ads Manager and Google Ads.
- Strong understanding of social media marketing and content strategy.
- Knowledge of SEO, analytics, and digital marketing funnels.
- Ability to analyze campaign data and translate insights into marketing improvements.
- Good communication, creativity, and project management skills.
- Ability to work independently and collaboratively with cross-functional teams.
