Deskripsi pekerjaan Digital Marketing & CRM Specialist Resto Gurih 7
Digital Marketing & CRM Specialist — Gurih 7 & Rumah Talas | Bogor
Role Summary
Own performance marketing and CRM to drive measurable growth: leads, reservations/orders, repeat purchase, and customer lifetime value. Build tracking, optimize campaigns, and run retention programs across channels.
Key Responsibilities
- Performance Marketing: plan, launch, and optimize paid campaigns (Meta/Instagram, Google) to hit ROAS/CPA targets.
- Tracking & Analytics: set up pixels/events, UTM discipline, conversion tracking, dashboards, and weekly performance insights.
- CRM & Retention: build customer database, segmentation, lifecycle journeys, and reactivation programs (WA/email/SMS as applicable).
- Campaign Strategy: translate business goals into digital campaigns (promo, seasonal, new menu, events) with clear KPIs and timelines.
- Conversion Optimization: improve landing flow, WA-to-booking/order funnel, and online ordering/reservation performance.
- Reporting & Experimentation: weekly reporting, A/B testing, budget allocation, and continuous improvement.
- Collaboration & Execution: align with internal teams for assets, messaging, offers, and on-ground execution; ensure brand consistency.
Requirements
- Bachelor’s degree (S1) in Marketing, Information Systems, Statistics/Data, or related field.
- Relevant certifications (e.g., Google Analytics, Google Ads, Meta Blueprint, CRM/Email Marketing) are a plus.
- 3+ years in digital performance marketing and/or CRM (F&B/retail preferred).
- Strong hands-on Meta Ads + Google Ads; able to optimize based on data, not guesswork.
- Solid analytics skills (GA4, pixel/events, UTM, basic attribution).
- CRM mindset: segmentation, lifecycle, retention, and measurable uplift.
- Excellent Excel/Google Sheets; structured, fast, and detail-accurate.
- Bonus: experience with POS/online order data integration and WA automation tools.
