Digital Growth & Performance Marketing Lead

BVR Group Asia is a fully integrated service company comprising fourteen interconnected divisions, including BVR Property, BVR Architecture & Master Planning, BVR Bali Holiday Rental, BVR Appraisal Consulting & Research, BVR Digital, BVR Advertising, BVR Investment, BVR Event, Bali Coffee Club, BVR Foundation, HD Management, Meiner Family Office, Sanders Family Office, and BVR Legal Firm. The vision for BVR Group Asia was inspired by our founder’s decades of business experience across various countries globally, bringing together a harmonious team of talent and divisions to maximize knowledge efficiency and quality for the benefit of both projects and clients. These foundations are key to the BVR meaning Building Valuable Relationships by providing a full-service organization that better manages client expectations throughout the entire cycle of all projects, regardless of size. We are currently seeking a dynamic leader to join our growing team in this exciting phase of expansion, offering an opportunity to shape digital strategies within a diverse and innovative corporate environment.

The successful candidate will serve as the Digital Growth & Performance Marketing Lead, driving strategic initiatives to enhance brand visibility and drive measurable results across multiple platforms. Key responsibilities include developing and executing comprehensive digital marketing campaigns, optimizing performance through data-driven insights, and managing relationships with affiliate partners and B2B stakeholders. The role requires overseeing content strategy and creation for social media channels such as TikTok, Meta, and other relevant platforms, while also managing paid advertising efforts via Google Ads and Meta Ads. Additionally, the lead will be responsible for analyzing campaign performance using Google Analytics, refining marketing communications, and ensuring alignment with overall business goals to foster sustainable growth and engagement.

Job Description :

• Develop and execute digital marketing strategies to drive brand awareness, customer acquisition, and business growth.
• Plan, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital platforms.
• Monitor campaign performance, marketing ROI, conversion rates, and customer acquisition costs (CAC).
• Identify growth opportunities through market research, audience analysis, and digital marketing trends.
• Develop and implement strategies to improve website traffic, lead generation, and conversion rates.
• Manage digital marketing budgets and ensure efficient allocation of advertising resources.
• Analyze marketing data and generate performance reports with actionable insights.
• Collaborate with content, creative, sales, and business development teams to execute integrated marketing campaigns.
• Lead and coordinate the digital marketing team to achieve business and marketing objectives.
• Continuously test and optimize campaigns through A/B testing, audience targeting, and performance analysis.
  
  

Job Requirements :

• Foreign applicants are welcome
• Minimum 3–5 years of experience in digital marketing, performance marketing, or growth marketing, preferably in a leadership role.
• Proven track record of managing successful paid advertising campaigns and delivering measurable business results.
• Strong understanding of Meta Ads, Google Ads, TikTok Ads, SEO, and other digital marketing channels.
• Proficient in marketing analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.
• Strong knowledge of customer acquisition, conversion optimization, marketing funnels, and performance metrics.
• Experienced in managing marketing budgets and evaluating campaign ROI and ROAS.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent leadership, communication, and project management abilities.
• Creative mindset with a strong understanding of digital consumer behavior and market trends.
• Fluent in English, both written and spoken.