Deskripsi pekerjaan Digital Growth & Activation (Financial Services) PT Sigma Global Teknologi
Required Qualifications & Skills
- Experience: 1–5 years in digital marketing, growth hacking, or product activation, preferably with CRM and landing page tools.
- Technical Skills: Proficiency in digital advertising platforms (Facebook/Google/TikTok Ads), analytics tools, and SEO.
- Analytical Mindset: Strong ability to interpret data, conduct A/B testing, and optimize performance.
- Education: Bachelor’s degree in Marketing, Business, or related fields.
- Common Goals
- Increasing active users and reducing churn.
- Maximizing Return on Advertising Spend (ROAS).
- Achieving "Aha Moment" for new users (product adoption).
- Able to join estimate Mei-June 2026
A Digital Growth & Activation professional drives revenue and user acquisition by managing end-to-end digital marketing campaigns, optimizing conversion funnels, and executing growth strategies across channels like SEO/SEM, social ads, and email. Key responsibilities include analyzing user journeys to increase retention, testing new growth experiments (A/B testing), and collaborating with product teams for adoption.
Key Responsibilities:
- Growth Strategy Execution: Develop and implement data-driven growth strategies to increase user acquisition, activation, and retention.
- Digital Campaign Management: Plan, execute, and optimize paid campaigns (Meta, TikTok, Google Ads) to meet ROI and conversion targets.
- Funnel Optimization: Analyze customer journeys to identify leakages, managing top-to-bottom-of-funnel initiatives to improve conversion rates.
- Product Adoption/Activation: Drive product usage through targeted, engaging digital, CRM, and in-app campaigns.
- Data Analytics & Reporting: Monitor key metrics (KPIs) to evaluate performance and provide actionable insights for continuous improvement.
