We looking for an analytical and creative person to join us as the Digital and Social Media Marketing Manager. The shortlisted candidate will work closely with the Management team to plan and execute marketing campaigns for our existing and upcoming brands.
We offer attractive salary packages and career growth potential as our group expands.
Job responsibilities include:
• Media Buys: Strong experience with optimizing Meta Ads and Google Ads. The candidate is expected to assess campaign performance daily and make adjustments to campaign, if necessary.
• Social Media Content creation: Plan, create and monitor social media content calendars which should include images, reels and videos for Facebook and Instagram. You will oversee photo and video shoots for content creation.
• Monitoring and analysing behaviour and industry trends to develop fresh initiatives to increase foot fall to our restaurants.
• Social Media Community management: Responding to questions from guests that come in via the Social media platforms
• Email Marketing Campaign design: Planning, design and scheduling of email marketing campaigns.
• Design and developing visual assets for events and BAU needs
• Developing strategies to improve each brand's websites to elevate customer use experiences
• Strong experience with Canva and Adobe Creative Suite - Photoshop, Lightroom and Illustrator required. Able to edit and resize images and videos to suit different purposes (eg. Web, Mobile)
• Degree in Marketing and Communications
• At least 4-5 years of experience in Social media marketing and Media buys
• Basic graphic design experience with Canva and Adobe Creative Suite - Photoshop, Lightroom and Illustrator required.
• Prior experience in food journalism or working in an F&B establishment preferred, but not required.
• Strong leadership, communication, collaboration and creative abilities
• A well-developed aesthetic judgement and is able to work in line with our brand guidelines
• You must love food and be willing to travel between our restaurants for content creation