Deskripsi pekerjaan Digital Advertising Specialist (Intern) PT. Transfer Wawasan Indonesia (Transfer Wawasan)
We are looking for a data-driven growth seeker who has a knack for numbers and a curiosity for consumer behavior. As a Digital Advertising Specialist (Intern), you will be the strategist responsible for optimizing our digital footprint, ensuring every rupiah spent translates into meaningful growth and leads.
Job Description
- Campaign Execution: Assist in the setup, launching, and monitoring of paid campaigns across various platforms (Meta Ads & Google Ads).
- Optimization & A/B Testing: Constantly monitor ad performance and perform experiments with headlines, creatives, and audience targeting to improve ROI/ROAS.
- Lead Generation Support: Specifically manage B2B advertising funnels to capture high-quality leads for the partnership team.
- Data Reporting: Collect and analyze campaign data to create weekly performance reports, providing actionable insights for the next strategy.
- Creative Briefing: Collaborate with the creative team to request ad assets (visuals/videos) that are proven to convert based on current data trends.
Job Qualifications
- Education: Final-year student or recent graduate. All majors are welcome.
- Soft Skills
- A strong sense of typography, color, and composition.
- Analytical Mindset: You don't just see numbers, you see patterns. You love figuring out why an ad performed the way it did.
- Agility & Curiosity: The world of digital ads changes weekly. You are someone who proactively stays updated on the latest algorithm changes.
- Resourcefulness: If a campaign isn't performing, you actively looking for solution.
- High Attention to Detail: You are meticulous with budget settings, tracking links (UTM), and audience exclusions.
- Hard Skills
- Ads Manager Proficiency: Basic experience or certification in Meta Ads Manager or Google Ads is highly preferred.
- Data Tools: Strong proficiency in Google Sheets/Excel.
- Tracking & Analytics: Familiarity with Google Analytics (GA4) or Facebook Pixel is a huge plus.
- Basic Copywriting: Ability to write concise and "punchy" ad copies that grab attention.
- Device Requirement: Must have your own laptop and a reliable internet connection.
