Deskripsi pekerjaan Digital Ads Specialist PT. SUMBER CAHAYA AGUNG TEKSTIL
Job Description:
Focus on driving traffic, conversions, and maximizing return on investment (ROI) through paid media strategies across multiple digital platforms. The ideal candidate will be highly analytical, detail-oriented, and passionate about performance marketing.
Work Location : Solo, Bandung, Jakarta
Key Responsibilities:
- Develop, execute, and manage performance marketing strategies to drive traffic and sales across marketplaces and digital platforms.
- Optimize paid media campaigns across multiple channels, including Meta Ads (Facebook & Instagram), Google Ads, Shopee Ads, TikTok Ads, Lazada Ads, etc.
- Conduct in-depth data analysis to track key metrics such as CTR, CR, ROAS, and overall campaign performance.
- Perform A/B testing and continuously iterate on campaigns for performance improvement.
- Research, identify, and test new advertising channels to expand audience reach and engagement.
- Collaborate with creative teams to ensure advertising assets align with campaign objectives and brand identity.
- Monitor industry trends, competitor activities, and platform updates to refine advertising strategies.
- Manage budgets effectively, ensuring optimal allocation of resources and cost efficiency.
- Prepare detailed reports and presentations on campaign performance, insights, and strategic recommendations.
Requirements:
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Minimum of 3 years of experience in performance marketing, campaign planning, or digital advertising.
- Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads, etc.
- Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.Proficiency in SEO, retargeting, and data visualization tools (e.g., Google Looker Studio) is a plus.
- Excellent written and verbal communication skills in English.
- Ability to work under pressure, manage multiple projects, and meet tight deadlines.
- Strong problem-solving skills, attention to detail, and goal-oriented mindset.
- Passion for digital marketing and staying up-to-date with industry trends and best practices.
