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Deskripsi pekerjaan Data Analyst-Marketing Pluang
- Monitor conversion funnels across entry points vs. target for both overall product business performance & marketing performance.
- Monitor other business performance metrics and collaborate with the Revenue Management team to ensure the achievement of the business objective.
- Creating regular report analysis for the insights
- Plan and execute the CRM strategy that includes customer segmentation process in collaboration with data team, promotion scheme, budgeting, performance target.
- Help to monitor product launch campaigns and the impact of each marketing campaign.
- Collaborate with product & marketing team to identify and explore the levers needed to improve the performance, marketing budget efficiency (e.g. cost-saving initiative), or profitability (e.g. generating more margin)
- Collaborate with the Business/Data Team to support in establishing a comprehensive performance analysis, that includes comprehensive customer segmentation to help customer behavior understanding, and implement the marketing initiatives.
- Bachelor degree from a reputable university
- Able to perform SQL/Metabase
- Proficiency in Google Analytics & other marketing tools is a plus
- Familiar with BQ or AWS is a plus
- Passionate with data-driven marketing and growth
- Deep analytical skills and able to translate the analysis into an actionable plan
- Self-driven, passionate, have a strong business acumen
- Strong sense of ownership and accountability, with good attention to detail
- Good interpersonal skills and ability to work well in an international team environment
- Ability to be agile and flexible in adapting in a dynamic environment
- Interest in the investment or financial sector is a plus