Deskripsi pekerjaan CRM & Marketing Analyst MixWork Pte. Ltd.
CRM & Marketing Analyst
Location: Jakarta(Hybrid)
Experience : 5+ years (Senior)
Employment Type: Full-Time
Industry: Retail / Marketing
About the Company
MixWork Pte. Ltd. is the premier Singapore-based HR outsourcing partner specializing in strategic cross-border workforce solutions. We help international brands and global organizations build, manage, and scale skilled, dedicated, and top-tier offshore teams in Indonesia to accelerate their business growth. By joining us, professionals become part of a well-structured regional team, ensuring a seamless employment experience backed by full local legal compliance, comprehensive benefits, and dedicated HR support.
Job Summary
The CRM & Marketing Analyst will co-own the CRM programme with the Singapore-based CRM team in retail industry, bringing analytical rigour to customer data, lifecycle marketing, and loyalty programme performance. This is a hands-on, execution-focused role for a professional with strong technical skills and a proven track record of turning customer data into measurable business outcomes. This role provides operational support to the client's core Singapore / International team.
Responsibilities & Key Performance Indicators (KPIs)
1. CRM & Customer Analytics
- Analyse member data to identify behavioural patterns, segment trends, and lifecycle opportunities.
- Own loyalty programme health tracking—retention, churn, reactivation, spend per member, and tier migration.
- Build and maintain customer segmentation frameworks to support targeting and personalisation.
- Translate data findings into actionable CRM initiatives.
- KPI: Increase in active member retention rate and targeted reduction in segment churn quarter-over-quarter.
2. Experimentation & Optimisation
- Design, execute, and evaluate A/B and multivariate tests across CRM channels (email, SMS, digital ads, in-store).
- Establish a structured test-and-learn cadence to improve campaign performance and member engagement.
- Own the full experiment loop—from hypothesis to implementation to result.
- KPI: Number of successful multivariate tests executed monthly and the resulting percentage lift in user engagement.
3. Campaign Analytics
- Measure campaign effectiveness across channels—conversion, ROI, incremental lift, and engagement.
- Collaborate with the Singapore CRM team on targeting logic, messaging strategy, and campaign prioritisation.
- Execute audience builds and data flows within marketing automation platforms.
- KPI: Documented improvement in campaign ROI and overall conversion rates across all lifecycle marketing funnels.
4. Reporting & Dashboards
- Develop and maintain dashboards in Tableau or Power BI to track CRM and loyalty KPIs.
- Present findings and recommendations clearly to cross-functional stakeholders.
- Proactively surface risks and opportunities from the data.
- KPI: 100% on-time delivery of weekly/monthly analytical reports and maintenance of dashboard accuracy.
Requirements
1. Experience
- 4–6 years in CRM, customer analytics, or lifecycle marketing analytics.
- Background in retail, e-commerce, D2C, FMCG, or loyalty-driven businesses preferred.
- Demonstrated experience running experiments and translating analysis into business outcomes.
2. Technical Skills
- Proficient in SQL—able to extract and manipulate large datasets independently.
- Python for data analysis; basic modelling experience is a plus.
- Experience with Tableau or Power BI.
- Familiarity with at least one marketing automation platform (Salesforce Marketing Cloud, Klaviyo, Braze, or similar).
- Working knowledge of Google Analytics or a mobile measurement partner (MMP).
3. Soft Skills & Core Competencies
- Clear communicator with the ability to present data findings to non-technical stakeholders.
- Collaborative—comfortable working closely with a remote counterpart in Singapore.
- Self-directed and proactive with strong attention to detail.
- Strong problem-solving skills with a commercial mindset.
Benefits
- Full Legal Compliance: Official employment contract adhering fully to Indonesian Manpower Law No. 13 of 2003.
- Healthcare & Security: Comprehensive coverage for BPJS Kesehatan and BPJS Ketenagakerjaan.
- Religious Holiday Allowance: Annual mandatory Religious Holiday Allowance (THR) paid in accordance with Indonesian government regulations.
As this is an international role, all screenings and interviews will be conducted in English. We appreciate your understanding.
We are committed to creating an inclusive, diverse, and fair workplace culture that values talent and capability above all else, completely free from racial discrimination or bias.
