Deskripsi pekerjaan Creative Strategist Humblezing
**Position: Creative Strategist**
**Role Overview**
We are looking for a Creative Strategist to develop compelling campaign ideas and translate brand vision into impactful storytelling. This role bridges strategy and execution—turning insights into creative directions that drive awareness, engagement, and conversion.
**Key Responsibilities**
**1. Campaign Strategy & Ideation**
* Develop creative concepts and campaign ideas aligned with brand objectives
* Translate product, seasonal, or brand goals into strong campaign narratives
* Identify relevant angles based on audience behavior, trends, and insights
**2. Content Direction & Execution**
* Create clear creative briefs for content, KOL, and production teams
* Guide visual direction, messaging, and storytelling across platforms
* Ensure consistency of brand voice and identity in all outputs
**3. Market & Audience Insight**
* Analyze trends, competitors, and audience behavior (especially lifestyle & outdoor space)
* Identify content opportunities that are relevant and culturally connected
* Turn insights into actionable creative ideas
**4. Collaboration & Alignment**
* Work closely with marketing, product, and content teams
* Collaborate with KOL/influencers to ensure campaign alignment
* Support execution from ideation to launch
**5. Performance Evaluation**
* Monitor and evaluate campaign performance (engagement, reach, conversion)
* Extract learnings and continuously improve creative output
* Iterate ideas based on data and feedback
**Requirements**
* Experience in creative strategy, brand, or content marketing
* Strong storytelling and conceptual thinking skills
* Understanding of digital platforms (Instagram, TikTok, etc.)
* Ability to turn abstract ideas into clear, executable directions
* Strong communication and collaboration skills
**Nice to Have**
* Experience in fashion, lifestyle, or outdoor brands
* Experience working with KOL/influencer campaigns
* Strong taste level in visual and cultural trends
**What We Value**
* Insight-driven thinking
* Strong sense of storytelling and taste
* Curiosity and awareness of culture & trends
* Ability to balance creativity with business goals
This role is ideal for someone who enjoys thinking big ideas, shaping narratives, and turning strategy into creative work that resonates with the audience.
