Deskripsi pekerjaan Creative Strategist TRO Live
Creative Strategist
TRO Live | Live Commerce & Creative Agency
Location : Tanjung Duren, West Jakarta
We're looking for a creative thinker who loves turning ideas into impactful campaigns! You'll be responsible for developing creative concepts across livestreaming, short-form videos, KOL campaigns, and brand pitches.
Job Responsibilities :
- Develop innovative and engaging creative concepts for livestreaming, short-form videos, and KOL/influencer campaigns.
- Create campaign ideas, thematic activations, storytelling, and content strategies tailored to each brand's objectives.
- Develop creative concepts and proposals for new business pitches and existing clients.
- Translate client briefs into actionable creative ideas, including moodboards, visual references, and campaign directions.
- Collaborate with Account Management, Operations, KOL, and Production teams to ensure creative concepts are executable.
- Research social media trends, consumer insights, and competitor activities to generate fresh and relevant ideas.
- Prepare creative presentations and pitch decks to communicate campaign concepts effectively.
- Evaluate campaign performance and identify opportunities for creative improvement.
Requirements :
- Bachelor's degree in Creative Communication, Marketing Communication, Communication Studies (Ilmu Komunikasi), Advertising, or related fields.
- Fresh graduates are welcome to apply; previous experience in a creative role, advertising agency, or digital marketing agency is a plus.
- Strong creative thinking, storytelling, and conceptualization skills.
- Familiar with TikTok, Instagram, Shopee, and current social media trends.
- Able to translate creative ideas into structured and compelling presentations.
- Good communication and presentation skills.
- Proficient in PowerPoint, Google Slides, or Canva.
- Able to work collaboratively, manage multiple projects, and meet deadlines.
- A portfolio showcasing creative concepts, campaigns, or academic projects is highly appreciated.
What We're Looking For :
- Someone who is curious, proactive, full of ideas, and most importantly, knows how to turn creative ideas into executable campaigns.
- Think creatively. Execute strategically. Create impact.
